Catastrophic Risk: Business Strategy for Managing Turbulence in a World at Risk



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Imagine that you are a corporate executive or small business owner in a midwestern city under water after weeks of extreme weather and drenching rainfall. Infrastructure has been damaged beyond repair, transportation arteries are closed, and your supply chain is broken. Families have been driven from homes, food and water are in short supply, and people are becoming unruly. Government agencies are not in a position to help. Declining revenue and partisan antipathy fueled by ideological differences have eroded confidence in government. The city is in total disrepair and unable to deliver desperately needed services. It is edging toward implosion and community leaders have turned to you for help.

Catastrophe that would have been unthinkable in earlier times is a reality in a world coming out of pandemic and facing existential threats such as climate change, inequality and global conflict. Catastrophic Risk: Business Strategy for Managing Turbulence in a World at Risk challenges business to step up and assume a pivotal role with communities under stress due to prolonged exposure to risk. When powerful societal forces meet behavior that deters response to risk, the consequences of risk are exacerbated. The compounding effect of behavior on risk has opened an important role for business in mobilizing people and communities in times of crisis. It is a role that cannot be fulfilled, however, without purpose, strategy and plans sufficiently robust to overcome the threat of risk. To prosper in this environment, business will need to make a significant contribution to society as well as to deliver financial performance. For companies, this will mean involvement in community in ways that significantly depart from current practice. For leaders, it will mean new skills—contextual sensitivity, a greater understanding of behavioral dynamics, and enhanced capacity to relate to people on an emotive basis.

This book is about the relationship between risk, societal forces and human behavior—a relationship informed by the sciences that is critically important for business. Its goal is two-fold: to bring catastrophic risk to the world of business and to further business engagement in service to the common good.

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