Książki
E-booki
Audiobooki
Muzyka
Filmy
Gry i zabawki
Papiernik
Gen Buy: How Tweens, Teens, and Twenty-Somethings Are Revolutionizing Retail
Autorzy:
Opis
Opis
Discover the forces driving the decisions of today's most sought after consumers
According to recent statistics, members of Generation Y shop 25 percent to 40 percent more than the average consumer. In Gen BuY, Yarrow and O'Donnell argue that these voracious and fearless consumers have revolutionized the way Americans shop by turning traditional sales and marketing strategies upside down. Based on solid research, the book offers an in-depth look at what motivates these young people to buy certain products and reject others. The authors reveal what makes these consumers tic-how they define power, why they loath manipulation, and why they rely on technology-and show marketers how they can tap into the buying power of this burgeoning group of consumers.
* Shows what it takes to successfully woe and win young consumers with purchasing power
* Filled with surprising insights into the psyche of Gen Y buyers
* Written by an expert in consumer research and a well-connected media consumer author
Gen Buy is a must-have resource for marketers, advertisers, retailers, and manufacturers who want to understand the new generation of consumers.
According to recent statistics, members of Generation Y shop 25 percent to 40 percent more than the average consumer. In Gen BuY, Yarrow and O'Donnell argue that these voracious and fearless consumers have revolutionized the way Americans shop by turning traditional sales and marketing strategies upside down. Based on solid research, the book offers an in-depth look at what motivates these young people to buy certain products and reject others. The authors reveal what makes these consumers tic-how they define power, why they loath manipulation, and why they rely on technology-and show marketers how they can tap into the buying power of this burgeoning group of consumers.
* Shows what it takes to successfully woe and win young consumers with purchasing power
* Filled with surprising insights into the psyche of Gen Y buyers
* Written by an expert in consumer research and a well-connected media consumer author
Gen Buy is a must-have resource for marketers, advertisers, retailers, and manufacturers who want to understand the new generation of consumers.
Szczegóły
Szczegóły
Data wydania: 01.09.2009
Liczba stron: 250
Wymiary: 231 x 150 x 25
Typ okładki:twarda okładka
Wydawca: Jossey Bass
Autorzy:
Tytuł:Gen Buy: How Tweens, Teens, and Twenty-Somethings Are Revolutionizing Retail
EAN: 9780470400913
Recenzje
Recenzje
Produkt nie ma jeszcze recenzji.
Zamieszczenie recenzji nie wymaga logowania. Sklep nie prowadzi weryfikacji, czy autorzy recenzji nabyli lub użytkowali dany produkt.
Nasza cena:48,00 zł
Cena katalogowa dostawcy: 120,00 zł
Wybierz opcję
- 1
Wysyłamy w 24h
Dostawa do księgarni0 zł
Sprawdź koszt dostawy