Generation Share: The Change-Makers Building the Sharing Economy



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Generation Share takes readers on a journey around the globe to meet the people who are changing and saving lives by building a Sharing Economy.
Through stunning photography, social commentary and interviews with 200 change-makers, Generation Share showcases extraordinary stories demonstrating the power of Sharing. From the woman transforming the lives of slum girls in India, to the UK entrepreneur who has started a food sharing revolution; you ll discover the creators of a life-saving human milk bank, a trust cafe and a fashion library who are changing the world.
A collaboration between speaker, social innovator and global Sharing Economy expert Benita Matofska and photographer Sophie Sheinwald, Generation Share brings to life the phenomenon causing the most significant shift in society since the Industrial Revolution.
Printed sustainably from waste materials, each copy of Generation Share sold will help fund planting a tree and educating a slum-based girl in India (one of our featured Generation Share projects, Aarti Naiks Sakhi School for Girls), helping to share the love and inspire more sharing with every purchase.

'If we're serious about living within the means of our life-giving planet, a sharing economy will be absolutely essential. This is a hopeful and inspiring book setting out positive ways forward.' - Caroline Lucas, MP for Brighton Pavilion.
'If the sharing economy is our future, then this book will take us there. Hope it can be shared and read globally to inspire, delight and push the agenda forward' - Livia Firth, Founder and Creative Director, Eco-Age.
'An indispensable guide to sharing, not just the facts, stats and intellect that underpin the concept but also the joy, passion and connection that will make it so crucial to our future.' - Mike Barry, Director of Sustainable Business, Marks and Spencer.
'A must read for change makers everywhere who seek lasting, systemic change with multiple benefits. This timely, inspirational read shows through tangible examples how sharing can bring people together, meet basic needs, and reduce waste. Nothing could be more relevant given the mounting social, economic, and environmental crises' - Neal Gorenflo.
'If the vicious global pursuit of conspicuous consumption makes you despair, read Benita's book for some hope' - Mark Williams, Actor.
'A marvellous and inspiring celebration of sharing across the world and across generations, written by one of the most knowledgeable and passionate authorities in the field. The stories gathered by the author are diverse, magical and heart-warming.' - Patrick Andrews, social innovation lawyer.
'We have a saying in my house 'Dream big and anything is possible'. The extraordinary people in this book aren't just dreaming but doing - against the odds to make their community and the world a better place. Inspirational, humbling and awe-inspiring.' - Samantha Simmonds, TV news presenter and journalist.
'We all need inspiration and this book provides that much needed shot in the arm to inspire and challenge. Buy it and share!' - Lindsay Boswell, Chief Executive, FareShare.

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