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The Choice Factory. 25 behavioural biases that influence what we buy
Autor:
Wydawca: Harriman House Publishing
Data wydania: 12.02.2018
Typ okładki:miękka okładka
EAN: 9780857196095
Opis
Opis
Before you can influence decisions, you need to understand what drives them. In The Choice Factory, Richard Shotton sets out to help you learn. By observing a typical day of decision-making, from trivial food choices to significant work-place moves, he investigates how our behaviour is shaped by psychological shortcuts.
With a clear focus on the marketing potential of knowing what makes us tick, Shotton has drawn on evidence from academia, real-life ad campaigns and his own original research. The Choice Factory is written in an entertaining and highly-accessible format, with 25 short chapters, each addressing a cognitive bias and outlining simple ways to apply it to your own marketing challenges. Supporting his discussion, Shotton adds insights from new interviews with some of the smartest thinkers in advertising, including Rory Sutherland, Lucy Jameson and Mark Earls.
From priming to the pratfall effect, charm pricing to the curse of knowledge, the science of behavioural economics has never been easier to apply to marketing. The Choice Factory is the new advertising essential.
Producent/osoba odpowiedzialna za bezpieczeństwo produktu
Macmillan Publishers Ireland Limited
generalproductsafety@macmillan.com
With a clear focus on the marketing potential of knowing what makes us tick, Shotton has drawn on evidence from academia, real-life ad campaigns and his own original research. The Choice Factory is written in an entertaining and highly-accessible format, with 25 short chapters, each addressing a cognitive bias and outlining simple ways to apply it to your own marketing challenges. Supporting his discussion, Shotton adds insights from new interviews with some of the smartest thinkers in advertising, including Rory Sutherland, Lucy Jameson and Mark Earls.
From priming to the pratfall effect, charm pricing to the curse of knowledge, the science of behavioural economics has never been easier to apply to marketing. The Choice Factory is the new advertising essential.
Producent/osoba odpowiedzialna za bezpieczeństwo produktu
Macmillan Publishers Ireland Limited
generalproductsafety@macmillan.com
Szczegóły
Szczegóły
Data wydania: 12.02.2018
Liczba stron: 220
Wymiary: 14.1x21.6
Typ okładki:miękka okładka
Wydawca: Harriman House Publishing
Autor:
Tytuł:The Choice Factory. 25 behavioural biases that influence what we buy
EAN: 9780857196095
Recenzje
Recenzje
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Zamieszczenie recenzji nie wymaga logowania. Sklep nie prowadzi weryfikacji, czy autorzy recenzji nabyli lub użytkowali dany produkt.
Nasza cena:62,17 zł
Cena katalogowa dostawcy: 83,90 zł
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