Książki
E-booki
Audiobooki
Muzyka
Filmy
Gry i zabawki
Papiernik
The Housefly Effect: How Nudge Psychology Steers Your Everyday Behaviour
Wydawca: Bedford Square Publishers
EAN: 9781835011423
Opis
Opis
THE INSTANT INTERNATIONAL BESTSELLER
How do house flies help save millions of euros? How do the layout of casinos keep you gambling?
We are not nearly as rational as we'd like to think – every day we overestimate our ability to resist temptation.
Effective advertising experts use this to nudge us, making the most of our natural behaviour to get the results they want.
In order to process the millions of decisions we make each day, our brains take shortcuts. We are fooled by drugs that don't contain active ingredients, traffic light buttons that aren't connected, and the obsolete 'save' feature in MS Word – these are all examples of placebos that can be surprisingly reassuring. There are countless things that affect our behaviour: reward and punishment, beauty and attraction, and the human tendency to follow the crowd.
THE HOUSE FLY EFFECT reveals how to recognize some of the things that affect our behaviour everyday and how we can use this knowledge to our advantage.
It offers an accessible, fun and practical introduction to behavioural science and features insightful examples from the laboratory, advertising, and marketing - as well as from daily life.
Sometimes the smallest things can have a surprisingly large effect on your behaviour.
'Tim & Eva have written a brilliant book. They explain to the reader the practical implications of behavioural science with light-hearted charm that will resonate with a broad range of readers'. - Richard Shotton, author of the bestseller The Choice Factory
How do house flies help save millions of euros? How do the layout of casinos keep you gambling?
We are not nearly as rational as we'd like to think – every day we overestimate our ability to resist temptation.
Effective advertising experts use this to nudge us, making the most of our natural behaviour to get the results they want.
In order to process the millions of decisions we make each day, our brains take shortcuts. We are fooled by drugs that don't contain active ingredients, traffic light buttons that aren't connected, and the obsolete 'save' feature in MS Word – these are all examples of placebos that can be surprisingly reassuring. There are countless things that affect our behaviour: reward and punishment, beauty and attraction, and the human tendency to follow the crowd.
THE HOUSE FLY EFFECT reveals how to recognize some of the things that affect our behaviour everyday and how we can use this knowledge to our advantage.
It offers an accessible, fun and practical introduction to behavioural science and features insightful examples from the laboratory, advertising, and marketing - as well as from daily life.
Sometimes the smallest things can have a surprisingly large effect on your behaviour.
'Tim & Eva have written a brilliant book. They explain to the reader the practical implications of behavioural science with light-hearted charm that will resonate with a broad range of readers'. - Richard Shotton, author of the bestseller The Choice Factory
Szczegóły
Szczegóły
Wymiary: 14.1x22.0
Wydawca: Bedford Square Publishers
Tytuł:The Housefly Effect: How Nudge Psychology Steers Your Everyday Behaviour
EAN: 9781835011423
Recenzje
Recenzje
Produkt nie ma jeszcze recenzji.
Zamieszczenie recenzji nie wymaga logowania. Sklep nie prowadzi weryfikacji, czy autorzy recenzji nabyli lub użytkowali dany produkt.
Nasza cena:82,94 zł
Cena katalogowa dostawcy: 110,90 zł
Produkt niedostępny
Dostawa do księgarni0 zł
Sprawdź koszt dostawy