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The Winner Effect: The Science of Success and How to Use It
Autor:
Wydawca: Bloomsbury Publishing PLC
Data wydania: 14.03.2013
Typ okładki:miękka okładka
EAN: 9781408831656
Opis
Opis
What makes a winner?
Why do some succeed both in life and in business, and others fail?
The 'winner effect' is a term used in biology to describe how an animal that has won a few fights against weak opponents is much more likely to win later bouts against stronger contenders. As Ian Robertson reveals, it applies to humans, too. Success changes the chemistry of the brain, making you more focused, smarter, more confident and more aggressive. And the more you win, the more you will go on to win. But the downside is that winning can become physically addictive.
By understanding what the mental and physical changes are that take place in the brain of a 'winner', how they happen, and why they affect some people more than others, Robertson explains what makes a winner or a loser - and how we can use the answers to these questions to understand better the behaviour of our business colleagues, employees, family and friends.
Producent/osoba odpowiedzialna za bezpieczeństwo produktu
Bloomsbury Publishing Plc
Bedford Square 50
London
contact@bloomsbury.com
+44 (0)20 7631 5600
Why do some succeed both in life and in business, and others fail?
The 'winner effect' is a term used in biology to describe how an animal that has won a few fights against weak opponents is much more likely to win later bouts against stronger contenders. As Ian Robertson reveals, it applies to humans, too. Success changes the chemistry of the brain, making you more focused, smarter, more confident and more aggressive. And the more you win, the more you will go on to win. But the downside is that winning can become physically addictive.
By understanding what the mental and physical changes are that take place in the brain of a 'winner', how they happen, and why they affect some people more than others, Robertson explains what makes a winner or a loser - and how we can use the answers to these questions to understand better the behaviour of our business colleagues, employees, family and friends.
Producent/osoba odpowiedzialna za bezpieczeństwo produktu
Bloomsbury Publishing Plc
Bedford Square 50
London
contact@bloomsbury.com
+44 (0)20 7631 5600
Szczegóły
Szczegóły
Data wydania: 14.03.2013
Wymiary: 27 x 132 x 197
Typ okładki:miękka okładka
Wydawca: Bloomsbury Publishing PLC
Autor:
Tytuł:The Winner Effect: The Science of Success and How to Use It
Kategorie:
EAN: 9781408831656
Recenzje
Recenzje
Produkt nie ma jeszcze recenzji.
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Nasza cena:53,83 zł
Cena katalogowa dostawcy: 71,90 zł
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