You Have More Influence Than You Think: How We Underestimate Our Power of Persuasion, and Why It Matters

An original investigation of our hidden power to persuade, and how to wield it wisely.

Whether attending a meeting, sharing a post online, or mustering the nerve to ask for a favour, we often assume our actions, input, and requests will be overlooked or rejected. As behavioural psychologist Vanessa K. Bohns reveals, however, people see us, listen to us, and agree to do things for us much more than we realise.

In You Have More Influence Than You Think, Bohns draws from original research to illustrate why we fail to recognise the influence we have already, and how that lack of awareness can lead us to miss opportunities or accidentally misuse our power. She offers strategies for observing the effect we have on others, reconsidering our fear of rejection, and even, sometimes, pulling back to use our influence less.
You Have More Influence Than You Think<\/em> is an “enormously empowering” (Robert Cialdini, author of Influence) call to anyone who has ever felt ineffective or invisible to recognize their power and wield it accordingly.

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