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AI-Powered B2B Marketing: Develop AI-Enabled Strategies and Practices for Maximum Impact
Autor:
Opis
Opis
How can mid-career B2B marketers effectively harness AI to build strategy and drive career impact?
AI-Powered B2B Marketing offers clear, practical frameworks for professionals to implement AI technologies confidently and strategically. Backed by real-world examples and expert insights from global leaders including Epsilon, CACI UK and UrSpectr, this guide demystifies AI integration across B2B marketing. From powering market research to embedding ethical AI practices, it equips marketers to optimize every stage of the buyer journey while developing skills that elevate career credibility.
You'll learn how to:
- Develop strategic AI-driven frameworks tailored for B2B marketing
- Implement actionable tools for lead generation, nurturing and account management
- Apply principles of ethical AI use within marketing strategies
- Optimize technology selection to align with business objectives
Written by marketing innovator Simon Hall, this authoritative guide helps marketers transform B2B strategies, delivering measurable results and positioning you for career growth.
Themes include: AI integration in B2B marketing, Strategic frameworks and models, Ethical AI application, Career development and impact, Real-world case studies
Producent/osoba odpowiedzialna za bezpieczeństwo produktu
Kogan Page Ltd
45 Gee Street
EC1V 3RS London
kpinfo@koganpage.com
+44 20 7278 0433
AI-Powered B2B Marketing offers clear, practical frameworks for professionals to implement AI technologies confidently and strategically. Backed by real-world examples and expert insights from global leaders including Epsilon, CACI UK and UrSpectr, this guide demystifies AI integration across B2B marketing. From powering market research to embedding ethical AI practices, it equips marketers to optimize every stage of the buyer journey while developing skills that elevate career credibility.
You'll learn how to:
- Develop strategic AI-driven frameworks tailored for B2B marketing
- Implement actionable tools for lead generation, nurturing and account management
- Apply principles of ethical AI use within marketing strategies
- Optimize technology selection to align with business objectives
Written by marketing innovator Simon Hall, this authoritative guide helps marketers transform B2B strategies, delivering measurable results and positioning you for career growth.
Themes include: AI integration in B2B marketing, Strategic frameworks and models, Ethical AI application, Career development and impact, Real-world case studies
Producent/osoba odpowiedzialna za bezpieczeństwo produktu
Kogan Page Ltd
45 Gee Street
EC1V 3RS London
kpinfo@koganpage.com
+44 20 7278 0433
Szczegóły
Szczegóły
Data wydania: 03.12.2025
Liczba stron: 400
Wymiary: 15.6x23.4
Typ okładki:miękka okładka
Wydawca: KOGAN PAGE LTD
Autor:
Tytuł:AI-Powered B2B Marketing: Develop AI-Enabled Strategies and Practices for Maximum Impact
EAN: 9781398621961
Recenzje
Recenzje
Produkt nie ma jeszcze recenzji.
Zamieszczenie recenzji nie wymaga logowania. Sklep nie prowadzi weryfikacji, czy autorzy recenzji nabyli lub użytkowali dany produkt.
Nasza cena:179,98 zł
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