Książki
E-booki
Audiobooki
Muzyka
Filmy
Gry i zabawki
Papiernik
Branding: In Five and a Half Steps
Autor:
Opis
Opis
The ultimate step-by-step visual guide to creating a successful brand, using contemporary brand identities as prototypes
Michael Johnson is one of the world's leading graphic designers and brand consultants. His studio, johnson banks, is responsible for the rebranding of many notable clients, including Virgin Atlantic, Think London, BFI, Christian Aid, and MORE TH>N, and he has garnered a plethora of awards in the process. In Branding, Johnson strips everyday brands down to their basic components, with case studies that enable us to understand why we select one product or service over another and allow us to comprehend how seemingly subtle influences can affect key life decisions.
The first part of the book shows how the birth of a brand begins not with finding a solution but rather with identifying the correct question the missing gap in the market to which an answer is needed. Johnson proceeds to unveil hidden elements involved in creating a successful brand from the strapline that gives the brand a narrative and a purpose to clever uses of typography that unite design and language. With more than 1,000 illustrations showcasing the world's most successful corporate identities, as well as generic templates enabling you to create your own brand or ad with ease, Branding explores every step of the development process required to create the simplest and most immediately compelling brands.
Producent/osoba odpowiedzialna za bezpieczeństwo produktu
Justin Hamilton
info@abramsandchronicle.co.uk
+442077132060
Michael Johnson is one of the world's leading graphic designers and brand consultants. His studio, johnson banks, is responsible for the rebranding of many notable clients, including Virgin Atlantic, Think London, BFI, Christian Aid, and MORE TH>N, and he has garnered a plethora of awards in the process. In Branding, Johnson strips everyday brands down to their basic components, with case studies that enable us to understand why we select one product or service over another and allow us to comprehend how seemingly subtle influences can affect key life decisions.
The first part of the book shows how the birth of a brand begins not with finding a solution but rather with identifying the correct question the missing gap in the market to which an answer is needed. Johnson proceeds to unveil hidden elements involved in creating a successful brand from the strapline that gives the brand a narrative and a purpose to clever uses of typography that unite design and language. With more than 1,000 illustrations showcasing the world's most successful corporate identities, as well as generic templates enabling you to create your own brand or ad with ease, Branding explores every step of the development process required to create the simplest and most immediately compelling brands.
Producent/osoba odpowiedzialna za bezpieczeństwo produktu
Justin Hamilton
info@abramsandchronicle.co.uk
+442077132060
Szczegóły
Szczegóły
Data wydania: 29.09.2016
Liczba stron: 320
Wymiary: 25.5x21.8
Typ okładki:twarda okładka
Wydawca: Thames & Hudson Ltd
Autor:
Tytuł:Branding: In Five and a Half Steps
EAN: 9780500518960
Recenzje
Recenzje
Produkt nie ma jeszcze recenzji.
Zamieszczenie recenzji nie wymaga logowania. Sklep nie prowadzi weryfikacji, czy autorzy recenzji nabyli lub użytkowali dany produkt.
Nasza cena:175,00 zł
Cena katalogowa dostawcy: 193,90 zł
- 1
- 2
- 3
- 4
- 5
- 6
- 7
- 8
- 9+
Wysyłamy w 24h
Dostawa do księgarni0 zł
Sprawdź koszt dostawy