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Opis
Opis
Banking and other financial services remain surprisingly traditional in the main. They focus on their products and profits and miss impactful opportunities to engage with their customers. However, in the era of Banking 5.0 – in which digital technologies will combine with human creativity to create more value-added and customer-centric banking services – the huge transformative change on offer from new technologies can no longer be ignored if financial service firms are to thrive.
This book explores the impact of AI and behavioural economics on banking and financial services. Written by a pioneer in human-centred AI, it provides practical insights for leaders to transform companies for the future. The current abundance of data about human behaviour, along with advances in mobile technology and (generative) AI and perspectives from behavioural economics, provides the potential for financial service companies to gain better insights into risks and opportunities before they materialize. Furthermore, embracing AI-powered customer engagement and retention strategies opens up a world of possibilities – especially in relation to value and inclusion.
Producent/osoba odpowiedzialna za bezpieczeństwo produktu
LID Business Media Ltd
15-19 Bloomsbury Way
WC1A 2TH London
info@lidpublishing.com
This book explores the impact of AI and behavioural economics on banking and financial services. Written by a pioneer in human-centred AI, it provides practical insights for leaders to transform companies for the future. The current abundance of data about human behaviour, along with advances in mobile technology and (generative) AI and perspectives from behavioural economics, provides the potential for financial service companies to gain better insights into risks and opportunities before they materialize. Furthermore, embracing AI-powered customer engagement and retention strategies opens up a world of possibilities – especially in relation to value and inclusion.
Producent/osoba odpowiedzialna za bezpieczeństwo produktu
LID Business Media Ltd
15-19 Bloomsbury Way
WC1A 2TH London
info@lidpublishing.com
Szczegóły
Szczegóły
Data wydania: 11.12.2025
Liczba stron: 224
Wymiary: 15.6x23.4
Typ okładki:miękka okładka
Wydawca: LID Publishing
Autor:
Tytuł:Brilliant Data
EAN: 9781917391061
Recenzje
Recenzje
Produkt nie ma jeszcze recenzji.
Zamieszczenie recenzji nie wymaga logowania. Sklep nie prowadzi weryfikacji, czy autorzy recenzji nabyli lub użytkowali dany produkt.
Nasza cena:75,02 złCena katalogowa dostawcy: 110,90 zł
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Dostępny od 11.12.2025
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