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Consumer Behavior: Buying, Having, and Being, Global Edition
Autor:
Wydawca: Pearson Education Limited
Data wydania: 21.03.2017
Typ okładki:miękka okładka
EAN: 9781292153100
Opis
Opis
For courses in Consumer Behaviour.
Beyond Consumer Behavior: How Buying Habits Shape Identity
Solomon's Consumer Behavior: Buying, Having, and Being deepens the study of consumer behaviour into an investigation of how having (or not having) certain products affects our lives. Solomon looks at how possessions influence how we feel about ourselves and each other, especially in the canon of social media and the digital age.
In the 12th Edition, Solomon has revised and updated the content to reflect major marketing trends and changes that impact the study of consumer behaviour. Since we are all consumers, many of the topics have both professional and personal relevance to students, making it easy to apply them outside of the classroom. The updated text is rich with up-to-the-minute discussions on a range of topics such as “Dadvertising," “Meerkating," and the “Digital Self" to maintain an edge in the fluid and evolving field of consumer behaviour.
Producent/osoba odpowiedzialna za bezpieczeństwo produktu
Pearson Education Ltd.
The Strand 80
WC2R 0RL London
elt.service@pearson.com
+44(0)2070102000
Beyond Consumer Behavior: How Buying Habits Shape Identity
Solomon's Consumer Behavior: Buying, Having, and Being deepens the study of consumer behaviour into an investigation of how having (or not having) certain products affects our lives. Solomon looks at how possessions influence how we feel about ourselves and each other, especially in the canon of social media and the digital age.
In the 12th Edition, Solomon has revised and updated the content to reflect major marketing trends and changes that impact the study of consumer behaviour. Since we are all consumers, many of the topics have both professional and personal relevance to students, making it easy to apply them outside of the classroom. The updated text is rich with up-to-the-minute discussions on a range of topics such as “Dadvertising," “Meerkating," and the “Digital Self" to maintain an edge in the fluid and evolving field of consumer behaviour.
Producent/osoba odpowiedzialna za bezpieczeństwo produktu
Pearson Education Ltd.
The Strand 80
WC2R 0RL London
elt.service@pearson.com
+44(0)2070102000
Szczegóły
Szczegóły
Data wydania: 21.03.2017
Liczba stron: 632
Wymiary: 21.7x27.7
Typ okładki:miękka okładka
Wydawca: Pearson Education Limited
Autor:
Tytuł:Consumer Behavior: Buying, Having, and Being, Global Edition
EAN: 9781292153100
Recenzje
Recenzje
Produkt nie ma jeszcze recenzji.
Zamieszczenie recenzji nie wymaga logowania. Sklep nie prowadzi weryfikacji, czy autorzy recenzji nabyli lub użytkowali dany produkt.
Nasza cena:5,64 zł
Cena katalogowa dostawcy: 16,90 zł
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