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Creative Strategy and the Business of Design
Autor:
Opis
Opis
Professions that utilize creativity, technology and design have shifted from a purely idea-centric field to
one that has to provide creative business solutions. Marketers (clients) now hold agencies or firms accountable for their creative ideas and as a result success is measured in conversions and ROI. This book will give you the tools to provide value when design conversations veer off into marketing territory. Designers also get a framework for identifying and organizing each project’s essential elements and articulating strategy within your creative presentations. This book also teaches how to recognize what marketers are asking for and gain confidence in your ability to advise them with your creative executions.
Producent/osoba odpowiedzialna za bezpieczeństwo produktu
Phaidon SARL
gpsr@phaidon.com
+33155283839
one that has to provide creative business solutions. Marketers (clients) now hold agencies or firms accountable for their creative ideas and as a result success is measured in conversions and ROI. This book will give you the tools to provide value when design conversations veer off into marketing territory. Designers also get a framework for identifying and organizing each project’s essential elements and articulating strategy within your creative presentations. This book also teaches how to recognize what marketers are asking for and gain confidence in your ability to advise them with your creative executions.
Producent/osoba odpowiedzialna za bezpieczeństwo produktu
Phaidon SARL
gpsr@phaidon.com
+33155283839
Szczegóły
Szczegóły
Data wydania: 09.11.2023
Liczba stron: 208
Wymiary: 22.9x15.5
Typ okładki:miękka okładka
Wydawca: F&w Publications Inc
Autor:
Tytuł:Creative Strategy and the Business of Design
EAN: 9781440341557
Recenzje
Recenzje
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Zamieszczenie recenzji nie wymaga logowania. Sklep nie prowadzi weryfikacji, czy autorzy recenzji nabyli lub użytkowali dany produkt.
Nasza cena:96,40 zł
Cena katalogowa dostawcy: 128,90 zł
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