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Customer Experience Thinking
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Opis
Opis
How behavioural science helps you understand, connect and build deeper relationships
We've never been more connected, yet authentic connection feels increasingly rare. In a digital world, modern business has mastered reach, automation and optimisation. But in the pursuit of efficiency, many brands have unintentionally diluted the very thing that builds trust and loyalty: meaningful human relationships.
In Customer Experience Thinking, Si Elliott combines over 20 years of marketing and customer experience leadership with behavioural science to reveal what really drives trust, loyalty and decision-making. Through 8 practical customer experience principles and 34 key behavioural biases, you'll gain a clear framework for designing brand experiences that reduce friction, strengthen customer relationships and create meaningful emotional connection.
Customer Experience Thinking is the essential, practical guide to building deeper customer relationships in an increasingly digital world. It will challenge how you think about experience, encourage you to serve more meaningfully, and help you create connections that feel less transactional and more human.
We've never been more connected, yet authentic connection feels increasingly rare. In a digital world, modern business has mastered reach, automation and optimisation. But in the pursuit of efficiency, many brands have unintentionally diluted the very thing that builds trust and loyalty: meaningful human relationships.
In Customer Experience Thinking, Si Elliott combines over 20 years of marketing and customer experience leadership with behavioural science to reveal what really drives trust, loyalty and decision-making. Through 8 practical customer experience principles and 34 key behavioural biases, you'll gain a clear framework for designing brand experiences that reduce friction, strengthen customer relationships and create meaningful emotional connection.
Customer Experience Thinking is the essential, practical guide to building deeper customer relationships in an increasingly digital world. It will challenge how you think about experience, encourage you to serve more meaningfully, and help you create connections that feel less transactional and more human.
Szczegóły
Szczegóły
Data wydania: 21.05.2026
Liczba stron: 256
Wymiary: 21.7x15.4
Typ okładki:twarda okładka
Wydawca: Brown Dog Books
Autor:
Tytuł:Customer Experience Thinking
EAN: 9781918428179
Recenzje
Recenzje
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Nasza cena:77,32 zł
Cena katalogowa dostawcy: 103,90 zł
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