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D&AD. The Copy Book
Wydawca: Taschen GmbH
Data wydania: 20.04.2018
Seria: Bibliotheca Universalis
Typ okładki:twarda okładka
EAN: 9783836568524
Opis
Opis
In 1995, the D&AD published a book on the art of writing for advertising. The then best-selling book remains an important reference work today-a bible for creative directors. D&AD and TASCHEN have joined forces to bring you an updated and redesigned edition of the publication.
Regarded as the most challenging field in advertising, copywriting is usually left to the most talented professionals-often agency leaders or owners themselves. The book features a work selection and essays by 53 leading professionals in the world, including copywriting superstars such as David Abbott, Lionel Hunt, Steve Hayden, Dan Wieden, Neil French, Mike Lescarbeau, Adrian Holmes, and Barbara Nokes.The lessons to be learned on these pages will help you create clearer and more persuasive arguments, whether you are writing an inspiring speech, an engaging web banner or a persuasive letter. This is not simply a "must-have" book for people in advertising and marketing, it is also a "should-have" for anyone who needs to involve or influence people, by webpage, on paper, or in person.
Producent/osoba odpowiedzialna za bezpieczeństwo produktu
TASCHEN GmbH
Hohenzollernring 53
D-50672 Cologne
contact@taschen.com
49221201800
Regarded as the most challenging field in advertising, copywriting is usually left to the most talented professionals-often agency leaders or owners themselves. The book features a work selection and essays by 53 leading professionals in the world, including copywriting superstars such as David Abbott, Lionel Hunt, Steve Hayden, Dan Wieden, Neil French, Mike Lescarbeau, Adrian Holmes, and Barbara Nokes.The lessons to be learned on these pages will help you create clearer and more persuasive arguments, whether you are writing an inspiring speech, an engaging web banner or a persuasive letter. This is not simply a "must-have" book for people in advertising and marketing, it is also a "should-have" for anyone who needs to involve or influence people, by webpage, on paper, or in person.
Producent/osoba odpowiedzialna za bezpieczeństwo produktu
TASCHEN GmbH
Hohenzollernring 53
D-50672 Cologne
contact@taschen.com
49221201800
Szczegóły
Szczegóły
Data wydania: 20.04.2018
Liczba stron: 544
Wymiary: 20.4x15.3
Typ okładki:twarda okładka
Wydawca: Taschen GmbH
Seria: Bibliotheca Universalis
Tytuł:D&AD. The Copy Book
EAN: 9783836568524
Recenzje
Recenzje
Produkt nie ma jeszcze recenzji.
Zamieszczenie recenzji nie wymaga logowania. Sklep nie prowadzi weryfikacji, czy autorzy recenzji nabyli lub użytkowali dany produkt.
Nasza cena:82,85 zł
Cena katalogowa dostawcy: 110,90 zł
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