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How Brands Grow 2 Revised Edition: Including Emerging Markets, Services, Durables, B2B and Luxury Brands
Autorzy:
Wydawca: Oxford University Press Australia
Data wydania: 20.09.2021
Typ okładki:twarda okładka
EAN: 9780190330026
Opis
Opis
This book will change the way you think about marketing forever.
Following the success of international bestseller How Brands Grow: What Marketers Dont Know, How Brands Grow Part 2 takes readers further on a journey to smarter, evidence-based marketing.
How Brands Grow Part 2 is about the fundamentals of buying behaviours and brand performance – fundamentals that provide a consistent roadmap for brand growth, and improved marketing productivity. This revised edition includes updates to all chapters and the addition of a new chapter, 'Getting Down to Business-to-Business Markets'.
Producent/osoba odpowiedzialna za bezpieczeństwo produktu
Penguin Random House Ireland Limited
Morrison Chambers, 32 Nassau Street
D02 YH68 Dublin
productsafety@penguin.co.uk
Following the success of international bestseller How Brands Grow: What Marketers Dont Know, How Brands Grow Part 2 takes readers further on a journey to smarter, evidence-based marketing.
How Brands Grow Part 2 is about the fundamentals of buying behaviours and brand performance – fundamentals that provide a consistent roadmap for brand growth, and improved marketing productivity. This revised edition includes updates to all chapters and the addition of a new chapter, 'Getting Down to Business-to-Business Markets'.
Producent/osoba odpowiedzialna za bezpieczeństwo produktu
Penguin Random House Ireland Limited
Morrison Chambers, 32 Nassau Street
D02 YH68 Dublin
productsafety@penguin.co.uk
Szczegóły
Szczegóły
Data wydania: 20.09.2021
Liczba stron: 256
Wymiary: 23.6x16.3
Typ okładki:twarda okładka
Wydawca: Oxford University Press Australia
Autorzy:
Tytuł:How Brands Grow 2 Revised Edition: Including Emerging Markets, Services, Durables, B2B and Luxury Brands
EAN: 9780190330026
Recenzje
Recenzje
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