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Influence, New and Expanded: The Psychology of Persuasion
Autor:
Wydawca: HarperCollins Publishers
Data wydania: 04.05.2021
Typ okładki:miękka okładka
EAN: 9780063136892
Opis
Opis
The foundational and wildly popular go-to resource for influence and persuasion—a renowned international bestseller, with over 5 million copies sold—now revised adding: new research, new insights, new examples, and online applications.
In the new edition of this highly acclaimed bestseller, Robert Cialdini—New York Times bestselling author of Pre-Suasion and the seminal expert in the fields of influence and persuasion—explains the psychology of why people say yes and how to apply these insights ethically in business and everyday settings. Using memorable stories and relatable examples, Cialdini makes this crucially important subject surprisingly easy. With Cialdini as a guide, you don’t have to be a scientist to learn how to use this science.
You’ll learn Cialdini’s Universal Principles of Influence, including new research and new uses so you can become an even more skilled persuader—and just as importantly, you’ll learn how to defend yourself against unethical influence attempts. You may think you know these principles, but without understanding their intricacies, you may be ceding their power to someone else.
Cialdini’s Principles of Persuasion:
Reciprocation
Commitment and Consistency
Social Proof
Liking
Authority
Scarcity
Unity, the newest principle for this edition
Understanding and applying the principles ethically is cost-free and deceptively easy. Backed by Dr. Cialdini’s 35 years of evidence-based, peer-reviewed scientific research—including a three-year field study on what leads people to change—Influence is a comprehensive guide to using these principles to move others in your direction.
Producent/osoba odpowiedzialna za bezpieczeństwo produktu
HarperCollins Publishers
Macken House, 39/40 Mayor Street Upper, Dublin 1, D01 C9W8
D01 C9W8 Dublin
enquiries@harpercollins.ie
In the new edition of this highly acclaimed bestseller, Robert Cialdini—New York Times bestselling author of Pre-Suasion and the seminal expert in the fields of influence and persuasion—explains the psychology of why people say yes and how to apply these insights ethically in business and everyday settings. Using memorable stories and relatable examples, Cialdini makes this crucially important subject surprisingly easy. With Cialdini as a guide, you don’t have to be a scientist to learn how to use this science.
You’ll learn Cialdini’s Universal Principles of Influence, including new research and new uses so you can become an even more skilled persuader—and just as importantly, you’ll learn how to defend yourself against unethical influence attempts. You may think you know these principles, but without understanding their intricacies, you may be ceding their power to someone else.
Cialdini’s Principles of Persuasion:
Reciprocation
Commitment and Consistency
Social Proof
Liking
Authority
Scarcity
Unity, the newest principle for this edition
Understanding and applying the principles ethically is cost-free and deceptively easy. Backed by Dr. Cialdini’s 35 years of evidence-based, peer-reviewed scientific research—including a three-year field study on what leads people to change—Influence is a comprehensive guide to using these principles to move others in your direction.
Producent/osoba odpowiedzialna za bezpieczeństwo produktu
HarperCollins Publishers
Macken House, 39/40 Mayor Street Upper, Dublin 1, D01 C9W8
D01 C9W8 Dublin
enquiries@harpercollins.ie
Szczegóły
Szczegóły
Data wydania: 04.05.2021
Liczba stron: 592
Wymiary: 22.9x15.2
Typ okładki:miękka okładka
Wydawca: HarperCollins Publishers
Autor:
Tytuł:Influence, New and Expanded: The Psychology of Persuasion
EAN: 9780063136892
Recenzje
Recenzje
Produkt nie ma jeszcze recenzji.
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Nasza cena:90,03 zł
Cena katalogowa dostawcy: 110,90 zł
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