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Making Numbers Count: The Art and Science of Communicating Numbers
Autorzy:
Wydawca: Avid Reader Press / Simon & Schuster
Data wydania: 11.01.2022
Typ okładki:twarda okładka
EAN: 9781982165444
Opis
Opis
A clear, practical, first-of-its-kind guide to communicating and understanding numbers and datafrom bestselling business author Chip Heath.
How much bigger is a billion than a million?
Well, a million seconds is twelve days. A billion seconds isthirty-two years.
Understanding numbers is essentialbut humans aren't built to understand them. Until very recently, most languages had no words for numbers greater than fiveanything from six to infinity was known as 'lots.' While the numbers in our world have gotten increasingly complex, our brains are stuck in the past.
How can we translate millions and billions and milliseconds and nanometers into things we can comprehend and use?
Author Chip Heath has excelled at teaching others about making ideas stick and here, in Making Numbers Count, he outlines specific principles that reveal how to translate a number into our brain's language. This book is filled with examples of extreme number makeovers, vivid before-and-after examples that take a dry number and present it in a way that people click in and say 'Wow, now I get it!'
You will learn principles such as:
- SIMPLE PERSPECTIVE CUES: researchers at Microsoft found that adding one simple comparison sentence doubled how accurately users estimated statistics like population and area of countries.
- VIVIDNESS: get perspective on the size of a nucleus by imagining a bee in a cathedral, or a pea in a racetrack, which are easier to envision than '1/100,000th of the size of an atom.'
- CONVERT TO A PROCESS: capitalize on our intuitive sense of time (5 gigabytes of music storage turns into '2 months of commutes, without repeating a song').
- EMOTIONAL MEASURING STICKS: frame the number in a way that people already care about ('that medical protocol would save twice as many women as curing breast cancer').
Whether you're interested in global problems like climate change, running a tech firm or a farm, or just explaining how many Cokes you'd have to drink if you burned calories like a hummingbird, this book will help math-lovers and math-haters alike translate the numbers that animate our worldallowing us to bring more data, more naturally, into decisions in our schools, our workplaces, and our society.
Producent/osoba odpowiedzialna za bezpieczeństwo produktu
Simon&Schuster Netherlands BV
Herculesplein 96, 3584 AA Utrecht, Netherlands
,3584 AA Utrecht
info@simonandschuster.nl
Szczegóły
Szczegóły
Data wydania: 11.01.2022
Liczba stron: 208
Wymiary: 21.9x14.8
Typ okładki:twarda okładka
Wydawca: Avid Reader Press / Simon & Schuster
Autorzy:
Tytuł:Making Numbers Count: The Art and Science of Communicating Numbers
EAN: 9781982165444
Recenzje
Recenzje
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Zamieszczenie recenzji nie wymaga logowania. Sklep nie prowadzi weryfikacji, czy autorzy recenzji nabyli lub użytkowali dany produkt.
Nasza cena:111,31 zł
Cena katalogowa dostawcy: 148,90 zł
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