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Now in its seventh edition, this landmark text continues to define the field of media and mass communication research, offering a uniquely detailed, broad, and balanced guide. It maintains the narrative into the world of pervasive, ubiquitous, mobile, social and always-online media that we live in today.
New to this edition:
• Examples are now integrated within each chapter around politics and the public sphere, as popular culture and politics become more regularly intertwined.
• An increased focus on conceptualizing 'mass' media and communication and media theory in an age of big data, such as algorithmic culture, AI, platform economies, streaming, and mass self-communication.
• Further discussion of what we want and expect of media and society in all chapters.
• New and revised material, including a new chapter 'A Canon of Media Effects', bringing together Social-Cultural Effects & News, Public Opinion and Political Communication, helping the reader to rethink and reframe the whole idea of media effects and influence.
A vitally important for all students of Media and Mass Communication in the 21st century.
New to this edition:
• Examples are now integrated within each chapter around politics and the public sphere, as popular culture and politics become more regularly intertwined.
• An increased focus on conceptualizing 'mass' media and communication and media theory in an age of big data, such as algorithmic culture, AI, platform economies, streaming, and mass self-communication.
• Further discussion of what we want and expect of media and society in all chapters.
• New and revised material, including a new chapter 'A Canon of Media Effects', bringing together Social-Cultural Effects & News, Public Opinion and Political Communication, helping the reader to rethink and reframe the whole idea of media effects and influence.
A vitally important for all students of Media and Mass Communication in the 21st century.
Szczegóły
Szczegóły
Data wydania: 23.04.2020
Liczba stron: 688
Wymiary: 18.6x23.2
Typ okładki:miękka okładka
Wydawca: Sage Publications Ltd
Tytuł:McQuail's Media and Mass Communication Theory
Kategorie:
EAN: 9781473902510
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