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Measuring the User Experience: Collecting, Analyzing, and Presenting UX Metrics
Autorzy:
Wydawca: Elsevier Science & Technology
Data wydania: 17.03.2022
Seria: Interactive Technologies
Typ okładki:miękka okładka
EAN: 9780128180808
Opis
Opis
*Textbook and Academic Authors Association (TAA) Textbook Excellence Award Winner, 2024* Measuring the User Experience: Collecting, Analyzing, and Presenting UX Metrics, Third Edition provides the quantitative analysis training that students and professionals need. This book presents an update on the first resource that focused on how to quantify user experience. Now in its third edition, the authors have expanded on the area of behavioral and physiological metrics, splitting that chapter into sections that cover eye-tracking and measuring emotion. The book also contains new research and updated examples, several new case studies, and new examples using the most recent version of Excel.
Helps readers learn which metrics to select for every case, including behavioral, physiological, emotional, aesthetic, gestural, verbal and physical, as well as more specialized metrics such as eye-tracking and clickstream data
Provides a vendor-neutral examination on how to measure the user experience with websites, digital products, and virtually any other type of product or system
Contains new and in-depth global case studies that show how organizations have successfully used metrics, along with the information they revealed
Includes a companion site, www.measuringux.com, that has articles, tools, spreadsheets, presentations and other resources that help readers effectively measure user experience
Producent/osoba odpowiedzialna za bezpieczeństwo produktu
LOGOS EUROPE
contact@logoseurope.eu
Helps readers learn which metrics to select for every case, including behavioral, physiological, emotional, aesthetic, gestural, verbal and physical, as well as more specialized metrics such as eye-tracking and clickstream data
Provides a vendor-neutral examination on how to measure the user experience with websites, digital products, and virtually any other type of product or system
Contains new and in-depth global case studies that show how organizations have successfully used metrics, along with the information they revealed
Includes a companion site, www.measuringux.com, that has articles, tools, spreadsheets, presentations and other resources that help readers effectively measure user experience
Producent/osoba odpowiedzialna za bezpieczeństwo produktu
LOGOS EUROPE
contact@logoseurope.eu
Szczegóły
Szczegóły
Data wydania: 17.03.2022
Liczba stron: 384
Wymiary: 23.4x19.1
Typ okładki:miękka okładka
Wydawca: Elsevier Science & Technology
Autorzy:
Seria: Interactive Technologies
Tytuł:Measuring the User Experience: Collecting, Analyzing, and Presenting UX Metrics
EAN: 9780128180808
Recenzje
Recenzje
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Nasza cena:252,76 zł
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