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The Art in Marketing: Why we need less science and more art in marketing
Autor:
Opis
Opis
This timely book challenges the prevailing notion that marketing is, or should be, a purely scientific discipline.
Drawing inspiration from Germaine Greer's assertion that "Marketing is the art-form of the 20th century," Tasgal argues that marketing's relentless pursuit of scientific rigor – particularly its emulation of physics with its emphasis on universal laws, reductionism, and "arithmocracy" – has stifled its inherent artistic and cultural essence. Tasgal issues a powerful rallying cry to marketers and communicators, urging them to reclaim creativity from the margins to which it has been relegated and re-integrate it into the core of their practice.
He provocatively asks why creativity was cordoned off and assigned to a select group of "creatives," rather than being seen as fundamental to all marketing endeavour's.
The Art in Marketing Book offers a compelling path to heal the artificial divide between science and art in marketing, demonstrating how a deliberate shift back towards an art-centric approach can unlock greater saliency, differentiation, creativity, and profound insight for brands in today's complex marketplace.
Producent/osoba odpowiedzialna za bezpieczeństwo produktu
LID Business Media Ltd
15-19 Bloomsbury Way
WC1A 2TH London
info@lidpublishing.com
Drawing inspiration from Germaine Greer's assertion that "Marketing is the art-form of the 20th century," Tasgal argues that marketing's relentless pursuit of scientific rigor – particularly its emulation of physics with its emphasis on universal laws, reductionism, and "arithmocracy" – has stifled its inherent artistic and cultural essence. Tasgal issues a powerful rallying cry to marketers and communicators, urging them to reclaim creativity from the margins to which it has been relegated and re-integrate it into the core of their practice.
He provocatively asks why creativity was cordoned off and assigned to a select group of "creatives," rather than being seen as fundamental to all marketing endeavour's.
The Art in Marketing Book offers a compelling path to heal the artificial divide between science and art in marketing, demonstrating how a deliberate shift back towards an art-centric approach can unlock greater saliency, differentiation, creativity, and profound insight for brands in today's complex marketplace.
Producent/osoba odpowiedzialna za bezpieczeństwo produktu
LID Business Media Ltd
15-19 Bloomsbury Way
WC1A 2TH London
info@lidpublishing.com
Szczegóły
Szczegóły
Data wydania: 02.04.2026
Liczba stron: 160
Wymiary: 12.0x18.0
Typ okładki:miękka okładka
Wydawca: LID Publishing
Autor:
Tytuł:The Art in Marketing: Why we need less science and more art in marketing
EAN: 9781917391610
Recenzje
Recenzje
Produkt nie ma jeszcze recenzji.
Zamieszczenie recenzji nie wymaga logowania. Sklep nie prowadzi weryfikacji, czy autorzy recenzji nabyli lub użytkowali dany produkt.
Nasza cena:41,32 zł
Cena katalogowa dostawcy: 55,90 zł
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