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The Classical Marketing Book
Autor:
Opis
Opis
What marketing lessons can we learn from the Greeks and Romans, their mythology, philosophy and vocabulary? In this book, a marketing expert and lapsed classicist casts new light on marketing through an exploration of ancient Rome and Greece.
Expect to be enlightened and enthralled by why “author” comes from the same Latin word as “authority”, and what that tells us about storytelling. Why a segmentation based on Apollo and Dionysus might bring new insight to your comms. And why Socrates found out about cognitive dissonance the hard way. This book brings 2,000-year-old thinking, many of which formed the foundations of our society today, to provide creative and surprising insights into marketing and business today.
Producent/osoba odpowiedzialna za bezpieczeństwo produktu
LID Business Media Ltd
15-19 Bloomsbury Way
WC1A 2TH London
info@lidpublishing.com
Expect to be enlightened and enthralled by why “author” comes from the same Latin word as “authority”, and what that tells us about storytelling. Why a segmentation based on Apollo and Dionysus might bring new insight to your comms. And why Socrates found out about cognitive dissonance the hard way. This book brings 2,000-year-old thinking, many of which formed the foundations of our society today, to provide creative and surprising insights into marketing and business today.
Producent/osoba odpowiedzialna za bezpieczeństwo produktu
LID Business Media Ltd
15-19 Bloomsbury Way
WC1A 2TH London
info@lidpublishing.com
Szczegóły
Szczegóły
Data wydania: 04.09.2025
Liczba stron: 192
Wymiary: 12.0x18.0
Typ okładki:miękka okładka
Wydawca: LID Publishing
Autor:
Tytuł:The Classical Marketing Book
EAN: 9781915951786
Recenzje
Recenzje
Produkt nie ma jeszcze recenzji.
Zamieszczenie recenzji nie wymaga logowania. Sklep nie prowadzi weryfikacji, czy autorzy recenzji nabyli lub użytkowali dany produkt.
Nasza cena:41,27 zł
Cena katalogowa dostawcy: 55,90 zł
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