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The Illusion of Choice: 16 1/2 Psychological Biases That Influence What We Buy
Autor:
Wydawca: Harriman House Publishing
Data wydania: 28.03.2023
Typ okładki:miękka okładka
EAN: 9780857199744
Opis
Opis
The compelling new book by Richard Shotton, author of The Choice Factory.
Every day, people make hundreds of choices.
Many of these are commercial: What shampoo to pick? How much to spend on a bottle of wine? Whether to renew a subscription?
These choices might appear to be freely made, but psychologists have shown that subtle changes in the way products are positioned, promoted and marketed can radically alter how customers behave.
The Illusion of Choice identifies the 161 most important psychological biases that everyone in business needs to be aware of today – and shows how any business can take advantage of these to win customers, retain customers and sell more.
Richard Shotton, author of the acclaimed The Choice Factory, draws on academic research, previous ad campaigns and his own original field studies to create a fascinating and highly practical guide that focuses on the point where marketing meets the mind of the customer.
You'll learn to take advantage of the peak end rule, the power of precision, the wisdom of wit – and much, much more.
You simply cannot afford to miss The Illusion of Choice.
Producent/osoba odpowiedzialna za bezpieczeństwo produktu
Macmillan Publishers Ireland Limited
generalproductsafety@macmillan.com
Every day, people make hundreds of choices.
Many of these are commercial: What shampoo to pick? How much to spend on a bottle of wine? Whether to renew a subscription?
These choices might appear to be freely made, but psychologists have shown that subtle changes in the way products are positioned, promoted and marketed can radically alter how customers behave.
The Illusion of Choice identifies the 161 most important psychological biases that everyone in business needs to be aware of today – and shows how any business can take advantage of these to win customers, retain customers and sell more.
Richard Shotton, author of the acclaimed The Choice Factory, draws on academic research, previous ad campaigns and his own original field studies to create a fascinating and highly practical guide that focuses on the point where marketing meets the mind of the customer.
You'll learn to take advantage of the peak end rule, the power of precision, the wisdom of wit – and much, much more.
You simply cannot afford to miss The Illusion of Choice.
Producent/osoba odpowiedzialna za bezpieczeństwo produktu
Macmillan Publishers Ireland Limited
generalproductsafety@macmillan.com
Szczegóły
Szczegóły
Data wydania: 28.03.2023
Liczba stron: 216
Typ okładki:miękka okładka
Wydawca: Harriman House Publishing
Autor:
Tytuł:The Illusion of Choice: 16 1/2 Psychological Biases That Influence What We Buy
EAN: 9780857199744
Recenzje
Recenzje
Produkt nie ma jeszcze recenzji.
Zamieszczenie recenzji nie wymaga logowania. Sklep nie prowadzi weryfikacji, czy autorzy recenzji nabyli lub użytkowali dany produkt.
Nasza cena:69,50 złCena katalogowa dostawcy: 76,90 zł
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