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The Smart Branding Book
Autor:
Opis
Opis
How to build a popular and profitable brand
Most businesses today can readily access the required technology and talent to match competitors' innovations and ideas quickly, making products and services similar to one another. In the modern business environment, companies instead need to build brands that consumers recognize and trust if they're looking for sustainable, profitable growth.
This book presents in a concise fashion the latest thinking and methods for successful branding. Clear and accessible, it contains real-life examples from business, practical frameworks, and inspiring illustrations. It explains what branding really is, why a brand is so critical to success in business, and how to maximize the growth of your current and future products/services through branding.
Most businesses today can readily access the required technology and talent to match competitors' innovations and ideas quickly, making products and services similar to one another. In the modern business environment, companies instead need to build brands that consumers recognize and trust if they're looking for sustainable, profitable growth.
This book presents in a concise fashion the latest thinking and methods for successful branding. Clear and accessible, it contains real-life examples from business, practical frameworks, and inspiring illustrations. It explains what branding really is, why a brand is so critical to success in business, and how to maximize the growth of your current and future products/services through branding.
Szczegóły
Szczegóły
Data wydania: 26.01.2023
Liczba stron: 160
Wymiary: 12.0x18.0
Typ okładki:twarda okładka
Wydawca: LID Publishing Inc.
Autor:
Tytuł:The Smart Branding Book
EAN: 9781911687702
Recenzje
Recenzje
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Nasza cena:41,44 zł
Cena katalogowa dostawcy: 55,90 zł
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