What You See Is What You Get

Paperback edition of the autobiography from the entrepreneur and star of "The Apprentice". Sugar explains how he rose from his childhood on a council estate in Hackney to being a millionaire businessman. Covers his schoolboy enterprises making and selling his own ginger beer, to the setting up of Amstrad and his ventures in hi-fi and computers, to his pioneering deal with Rupert Murdoch, his boardroom banter at Tottenham Hotspur FC. It also takes the reader into the world of "The Apprentice".