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Yes!
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60 secrets from the science of persuasion
Since its publication in 2007, Yes! has shown how small changes can make a big difference to everyone's powers of persuasion - both at work and at home.
Every day, we face the challenge of persuading others to do what we want. But what makes people say 'yes' to our requests? Based on decades of research into the psychology of persuasion, this book reveals many remarkable insights that will help you be more persuasive both at work and at home.
Co-written by the world's most quoted expert on influence, Professor Robert Cialdini, Yes! contains dozens of tips that you wouldn't want to miss out on - all of them scientifically proven to boost your powers of persuasion.
This special tenth Anniversary edition features ten new chapters of updated research and fresh secrets of persuasion. You will find out how to stop your listeners getting bored, what you can do on your commute to increase your influence, and why being second place is worse than being third. Whether you want someone to promote you, take their medicine, reduce their carbon footprint or even give you their vote, Yes! shows how small changes in your approach can have a dramatic effect on your success.
Producent/osoba odpowiedzialna za bezpieczeństwo produktu
Hachette UK Limited
Victoria Embankment 50
EC4Y 0DZ London
enquiries@hachette.co.uk
44 20 3122 6000
Since its publication in 2007, Yes! has shown how small changes can make a big difference to everyone's powers of persuasion - both at work and at home.
Every day, we face the challenge of persuading others to do what we want. But what makes people say 'yes' to our requests? Based on decades of research into the psychology of persuasion, this book reveals many remarkable insights that will help you be more persuasive both at work and at home.
Co-written by the world's most quoted expert on influence, Professor Robert Cialdini, Yes! contains dozens of tips that you wouldn't want to miss out on - all of them scientifically proven to boost your powers of persuasion.
This special tenth Anniversary edition features ten new chapters of updated research and fresh secrets of persuasion. You will find out how to stop your listeners getting bored, what you can do on your commute to increase your influence, and why being second place is worse than being third. Whether you want someone to promote you, take their medicine, reduce their carbon footprint or even give you their vote, Yes! shows how small changes in your approach can have a dramatic effect on your success.
Producent/osoba odpowiedzialna za bezpieczeństwo produktu
Hachette UK Limited
Victoria Embankment 50
EC4Y 0DZ London
enquiries@hachette.co.uk
44 20 3122 6000
Szczegóły
Szczegóły
Data wydania: 06.04.2017
Liczba stron: 304
Wymiary: 19.7x12.9
Typ okładki:miękka okładka
Wydawca: Profile Books Ltd
Autor:
Tytuł:Yes!
EAN: 9781781257425
Recenzje
Recenzje
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Nasza cena:45,58 złCena katalogowa dostawcy: 61,90 zł
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