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A Story is a Deal
Autor:
Wydawca: Little, Brown Book Group
Data wydania: 19.02.2026
Typ okładki:miękka okładka
EAN: 9780349437255
Opis
Opis
A fascinating exploration of how to use the power of storytelling to create irresistible pitches, build passionate brand loyalty, motivate teams and lead with charisma.
'Will Storr is a genius' Rory Sutherland
'A captivating and enlightening read . . Will Storr is an unusually talented and insightful writer' Adam Grant
'Storr shares profound insights' Seth Godin
'Whip smart, insightful and ridiculously entertaining' Jimmy Carr
'Shows how storytelling is the key to success in business, politics and even personal relationships.' The Times
____________________________________________________
Storytelling is how we experience the world: the stories we tell form our identity, influence our relationships and change our behaviour. They also determine the products we buy, the leaders we follow and the brands we connect with, to extraordinary effect.
Will Storr explains the cutting-edge psychology and neuroscience of storytelling - using fascinating examples ranging from Aztec rituals to Apple's legendary advertising successes - to demonstrate how you can use stories to engage and influence your audience.
How can you create irresistible pitches, build brand loyalty, motivate teams and lead with charisma? Simply by telling the right story.
_____________________________________________________
'Intensely original and powerfully practical' Jonah Berger
'A fascinating insight into the human mind' Levinson Wood
'A very clever book that makes the reader feel cleverer with every page' Daniel Finkelstein
'Powerfully persuasive and urgently practical' Bruce Daisley
'Will Storr has a unique ability to explain our social world in ways that would never otherwise occur' Jack Dee
Producent/osoba odpowiedzialna za bezpieczeństwo produktu
Hachette UK Limited
Victoria Embankment 50 Carmelite House
EC4Y 0DZ London
enquiries@hachette.co.uk
44 20 3122 6000
'Will Storr is a genius' Rory Sutherland
'A captivating and enlightening read . . Will Storr is an unusually talented and insightful writer' Adam Grant
'Storr shares profound insights' Seth Godin
'Whip smart, insightful and ridiculously entertaining' Jimmy Carr
'Shows how storytelling is the key to success in business, politics and even personal relationships.' The Times
____________________________________________________
Storytelling is how we experience the world: the stories we tell form our identity, influence our relationships and change our behaviour. They also determine the products we buy, the leaders we follow and the brands we connect with, to extraordinary effect.
Will Storr explains the cutting-edge psychology and neuroscience of storytelling - using fascinating examples ranging from Aztec rituals to Apple's legendary advertising successes - to demonstrate how you can use stories to engage and influence your audience.
How can you create irresistible pitches, build brand loyalty, motivate teams and lead with charisma? Simply by telling the right story.
_____________________________________________________
'Intensely original and powerfully practical' Jonah Berger
'A fascinating insight into the human mind' Levinson Wood
'A very clever book that makes the reader feel cleverer with every page' Daniel Finkelstein
'Powerfully persuasive and urgently practical' Bruce Daisley
'Will Storr has a unique ability to explain our social world in ways that would never otherwise occur' Jack Dee
Producent/osoba odpowiedzialna za bezpieczeństwo produktu
Hachette UK Limited
Victoria Embankment 50 Carmelite House
EC4Y 0DZ London
enquiries@hachette.co.uk
44 20 3122 6000
Szczegóły
Szczegóły
Data wydania: 19.02.2026
Liczba stron: 368
Wymiary: 12.7x19.6
Typ okładki:miękka okładka
Wydawca: Little, Brown Book Group
Autor:
Tytuł:A Story is a Deal
EAN: 9780349437255
Recenzje
Recenzje
Produkt nie ma jeszcze recenzji.
Zamieszczenie recenzji nie wymaga logowania. Sklep nie prowadzi weryfikacji, czy autorzy recenzji nabyli lub użytkowali dany produkt.
Nasza cena:53,39 zł
Cena katalogowa dostawcy: 71,90 zł
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