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All-American Ads of the 2000s
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Opis
Opis
Post-9/11, America's sense of invincibility was shaken. The dotcom bubble had burst, there was war with Iraq, and eco-angst was becoming mainstream, as evidenced by impressive sales of the Toyota Prius.
For escapism, self-expression, and even romantic connection, America turned to tech. Geeks were the new superheroes, and the iPod and iPhone reigned supreme, both commercially and creatively. Social media began its unstoppable rise, with MySpace and Facebook pushing brands to get more interactive with consumers. Prestige dramas?The Sopranos, Mad Men, and Breaking Bad?populated the small screen, while Netflix swapped mailing DVDs for streaming content, the reality TV star was born, and Paris Hilton decreed, "That's hot!".
Amazon and eBay threatened the cultural centrality of the shopping mall, and every famous name from Michael Jordan to Madonna could be found on scotch, sneakers, and scents. Health and wellness fueled the growth of brands like Whole Foods and Lululemon, and consumers increasingly valued experiences, ethics, and personalization.
Featuring 10 chapters covering the full range of advertising, from food and fashion to entertainment, business, travel, and automobiles?with special mentions for the worst as well as the best?All-American Ads of the 2000s captures a time when ads still had the power to sell products and dreams in the millions, but mirrored a nation in the midst of profound transition.
Producent/osoba odpowiedzialna za bezpieczeństwo produktu
TASCHEN GmbH
Hohenzollernring 53
D-50672 Cologne
contact@taschen.com
49221201800
For escapism, self-expression, and even romantic connection, America turned to tech. Geeks were the new superheroes, and the iPod and iPhone reigned supreme, both commercially and creatively. Social media began its unstoppable rise, with MySpace and Facebook pushing brands to get more interactive with consumers. Prestige dramas?The Sopranos, Mad Men, and Breaking Bad?populated the small screen, while Netflix swapped mailing DVDs for streaming content, the reality TV star was born, and Paris Hilton decreed, "That's hot!".
Amazon and eBay threatened the cultural centrality of the shopping mall, and every famous name from Michael Jordan to Madonna could be found on scotch, sneakers, and scents. Health and wellness fueled the growth of brands like Whole Foods and Lululemon, and consumers increasingly valued experiences, ethics, and personalization.
Featuring 10 chapters covering the full range of advertising, from food and fashion to entertainment, business, travel, and automobiles?with special mentions for the worst as well as the best?All-American Ads of the 2000s captures a time when ads still had the power to sell products and dreams in the millions, but mirrored a nation in the midst of profound transition.
Producent/osoba odpowiedzialna za bezpieczeństwo produktu
TASCHEN GmbH
Hohenzollernring 53
D-50672 Cologne
contact@taschen.com
49221201800
Szczegóły
Szczegóły
Data wydania: 15.03.2025
Liczba stron: 640
Wymiary: 19.6x25.5
Typ okładki:twarda okładka
Wydawca: Taschen GmbH
Autor:
Tytuł:All-American Ads of the 2000s
EAN: 9783836568029
Recenzje
Recenzje
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Nasza cena:148,37 zł
Cena katalogowa dostawcy: 198,90 zł
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