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Authentic Marketing
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Opis
Opis
Develop a marketing strategy that blends data-driven principles with authentic human insight to deliver stronger, more meaningful results.
Authentic Marketing is a practical guide for mid-career marketers who want to build credibility, apply clear frameworks and develop campaigns that stand out in an increasingly AI-driven landscape. As conversations about automation dominate the industry, this book reframes what truly drives marketing effectiveness: human curiosity, creativity and audience-first thinking.
Written by industry leader Visha Kudhail, the book provides actionable tools for integrating authentic inspiration with data-driven approaches. Through detailed chapters and real-world examples from Pot Noodle, Dove's real Beauty campaign, Patagonia and e.l.f., it shows how to implement strategies that optimize performance, build trust and strengthen long-term consumer loyalty.
You'll learn how to:
- Apply audience-first principles to develop creative ideas grounded in real human insight
- Implement data-driven strategies that support authenticity rather than replace it
- Develop frameworks for balancing automation with the emotional intelligence marketing requires
- Optimize campaigns by identifying meaningful audience motivations and behaviours
- Use real-world examples to strengthen credibility and apply best practices across industries
With its balance of strategy, practical guidance and modern industry insight, Authentic Marketing helps mid-career professionals develop campaigns that deliver measurable impact while staying true to the human foundations of great marketing.
Themes include: marketing strategy, creativity frameworks, audience insight, authentic storytelling, data-driven marketing, campaign optimization
Producent/osoba odpowiedzialna za bezpieczeństwo produktu
Kogan Page Ltd
45 Gee Street
EC1V 3RS London
kpinfo@koganpage.com
+442072780433
Authentic Marketing is a practical guide for mid-career marketers who want to build credibility, apply clear frameworks and develop campaigns that stand out in an increasingly AI-driven landscape. As conversations about automation dominate the industry, this book reframes what truly drives marketing effectiveness: human curiosity, creativity and audience-first thinking.
Written by industry leader Visha Kudhail, the book provides actionable tools for integrating authentic inspiration with data-driven approaches. Through detailed chapters and real-world examples from Pot Noodle, Dove's real Beauty campaign, Patagonia and e.l.f., it shows how to implement strategies that optimize performance, build trust and strengthen long-term consumer loyalty.
You'll learn how to:
- Apply audience-first principles to develop creative ideas grounded in real human insight
- Implement data-driven strategies that support authenticity rather than replace it
- Develop frameworks for balancing automation with the emotional intelligence marketing requires
- Optimize campaigns by identifying meaningful audience motivations and behaviours
- Use real-world examples to strengthen credibility and apply best practices across industries
With its balance of strategy, practical guidance and modern industry insight, Authentic Marketing helps mid-career professionals develop campaigns that deliver measurable impact while staying true to the human foundations of great marketing.
Themes include: marketing strategy, creativity frameworks, audience insight, authentic storytelling, data-driven marketing, campaign optimization
Producent/osoba odpowiedzialna za bezpieczeństwo produktu
Kogan Page Ltd
45 Gee Street
EC1V 3RS London
kpinfo@koganpage.com
+442072780433
Szczegóły
Szczegóły
Data wydania: 03.06.2026
Liczba stron: 232
Wymiary: 15.6x23.4
Typ okładki:miękka okładka
Wydawca: KOGAN PAGE LTD
Autor:
Tytuł:Authentic Marketing
EAN: 9781398625846
Recenzje
Recenzje
Produkt nie ma jeszcze recenzji.
Zamieszczenie recenzji nie wymaga logowania. Sklep nie prowadzi weryfikacji, czy autorzy recenzji nabyli lub użytkowali dany produkt.
Nasza cena:180,25 zł
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