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Wydawca: Bloomsbury Publishing PLC
Data wydania: 01.10.2026
Typ okładki:miękka okładka
EAN: 9781350592056
Opis
Opis
Looking to create a memorable marketing campaign, but lacking the inspiration and the budget?
In an era where internet virality can make or break your business, original marketing is essential to your brand's success. Yet, it can be hard to gain the traction your brand deserves when you're a small team, on an even smaller budget. Big Brand Marketing breaks down big budget, original, and controversial marketing campaigns from around the globe, extracts what makes them special and successful, and offers key tips and advice that can work for businesses of any size, on any budget.
In this guide, Rhea Freeman distils a range of memorable and effective mega-budget marketing campaigns and gives you the tools to replicate their success - at a fraction of the cost. From Cadbury and Carlsberg, to Red Bull and Tony's Chocolonely, Big Brand Marketing features in-depth case studies and interviews with the real-life brains behind the campaigns, and demonstrates how you can utilize the lessons from these masters of storytelling for your own business.
Big brand marketing - but on a budget.
Producent/osoba odpowiedzialna za bezpieczeństwo produktu
Bloomsbury Publishing Plc
Bedford Square 50
London
contact@bloomsbury.com
+44(0)2076315600
In an era where internet virality can make or break your business, original marketing is essential to your brand's success. Yet, it can be hard to gain the traction your brand deserves when you're a small team, on an even smaller budget. Big Brand Marketing breaks down big budget, original, and controversial marketing campaigns from around the globe, extracts what makes them special and successful, and offers key tips and advice that can work for businesses of any size, on any budget.
In this guide, Rhea Freeman distils a range of memorable and effective mega-budget marketing campaigns and gives you the tools to replicate their success - at a fraction of the cost. From Cadbury and Carlsberg, to Red Bull and Tony's Chocolonely, Big Brand Marketing features in-depth case studies and interviews with the real-life brains behind the campaigns, and demonstrates how you can utilize the lessons from these masters of storytelling for your own business.
Big brand marketing - but on a budget.
Producent/osoba odpowiedzialna za bezpieczeństwo produktu
Bloomsbury Publishing Plc
Bedford Square 50
London
contact@bloomsbury.com
+44(0)2076315600
Szczegóły
Szczegóły
Data wydania: 01.10.2026
Liczba stron: 304
Wymiary: 15.6x23.2
Typ okładki:miękka okładka
Wydawca: Bloomsbury Publishing PLC
Autor:
Tytuł:Big Brand Marketing: High Impact Strategies for Small Businesses
EAN: 9781350592056
Recenzje
Recenzje
Produkt nie ma jeszcze recenzji.
Zamieszczenie recenzji nie wymaga logowania. Sklep nie prowadzi weryfikacji, czy autorzy recenzji nabyli lub użytkowali dany produkt.
Nasza cena:81,41 zł
Cena katalogowa dostawcy: 114,90 zł
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