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Black Gold
Autor:
Data wydania: 02.08.2023
Typ okładki:miękka okładka
EAN: 9781775542186
Opis
Opis
Power, Money and the Team that Reshaped Rugby
How did one of the smallest nations in the world produce the jewel in world rugby's crown?
In the professional age, the All Blacks have evolved to become rugby's most marketable asset and a blueprint for building high-performing teams. But as the All Blacks became commercialised, the tug-of-war between performance and making money has intensified.
From the battle between Nike and Adidas for ownership of the black jersey to the newly minted deal with Silicon Valley private equity group Silver Lake, Black Gold reveals how the lure of monetising the brand has impacted the performance of the players and coaches. What sacrifices are being made to increase profit? And is the golden goose at risk of being overcooked?
Black Gold is a gripping, revealing book about the inner workings of the All Blacks, the balance of power and what lies ahead for the world's best-known rugby team.
Producent/osoba odpowiedzialna za bezpieczeństwo produktu
HarperCollins Publishers
Macken House, 39/40 Mayor Street Upper, Dublin 1, D01 C9W8
D01 C9W8 Dublin
enquiries@harpercollins.ie
How did one of the smallest nations in the world produce the jewel in world rugby's crown?
In the professional age, the All Blacks have evolved to become rugby's most marketable asset and a blueprint for building high-performing teams. But as the All Blacks became commercialised, the tug-of-war between performance and making money has intensified.
From the battle between Nike and Adidas for ownership of the black jersey to the newly minted deal with Silicon Valley private equity group Silver Lake, Black Gold reveals how the lure of monetising the brand has impacted the performance of the players and coaches. What sacrifices are being made to increase profit? And is the golden goose at risk of being overcooked?
Black Gold is a gripping, revealing book about the inner workings of the All Blacks, the balance of power and what lies ahead for the world's best-known rugby team.
Producent/osoba odpowiedzialna za bezpieczeństwo produktu
HarperCollins Publishers
Macken House, 39/40 Mayor Street Upper, Dublin 1, D01 C9W8
D01 C9W8 Dublin
enquiries@harpercollins.ie
Szczegóły
Szczegóły
Data wydania: 02.08.2023
Liczba stron: 320
Wymiary: 23.5x15.3
Typ okładki:miękka okładka
Autor:
Tytuł:Black Gold
Kategorie:
EAN: 9781775542186
Recenzje
Recenzje
Produkt nie ma jeszcze recenzji.
Zamieszczenie recenzji nie wymaga logowania. Sklep nie prowadzi weryfikacji, czy autorzy recenzji nabyli lub użytkowali dany produkt.
Nasza cena:80,50 złCena katalogowa dostawcy: 88,90 zł
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