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Click
Autorzy:
Wydawca: Transworld Publishers Ltd
Data wydania: 24.04.2025
Typ okładki:miękka okładka
EAN: 9781911709879
Opis
Opis
The new playbook for building the future. A concise, actionable masterclass on design and strategy.' - Reid Hoffman, co-founder of LinkedIn
Ever had a good idea but didn’t know how to begin? The New York Times bestselling authors of Sprint reveal the smart way to start ambitious projects.
Every big project – whether it’s technology, sneakers or a neighbourhood café – requires a big investment to get going. Unfortunately, most of them flop. Too many teams waste time, money and opportunity because they follow the wrong strategy and lose sight of what really matters: Do people want what you’re making?
As designers and investors, Jake Knapp and John Zeratsky have helped hundreds of teams bring new products and services into the world. Click is their proven system for starting projects the right way, to make better decisions and move swiftly towards a solution that clicks with customers.
Building on their bestselling book Sprint, this step-by-step playbook is filled with stories from Nike, Microsoft, Google, Slack and the frontiers of AI research, and reveals essential lessons for:
defining the basics of a project
differentiating it from the competition
choosing the best approach
and proving your strategy
Compressing six months of strategy development into just two days, Click will help any team start successful new projects, quickly.
Producent/osoba odpowiedzialna za bezpieczeństwo produktu
Penguin Random House Ireland Limited
Morrison Chambers, 32 Nassau Street
D02 YH68 Dublin
productsafety@penguin.co.uk
Ever had a good idea but didn’t know how to begin? The New York Times bestselling authors of Sprint reveal the smart way to start ambitious projects.
Every big project – whether it’s technology, sneakers or a neighbourhood café – requires a big investment to get going. Unfortunately, most of them flop. Too many teams waste time, money and opportunity because they follow the wrong strategy and lose sight of what really matters: Do people want what you’re making?
As designers and investors, Jake Knapp and John Zeratsky have helped hundreds of teams bring new products and services into the world. Click is their proven system for starting projects the right way, to make better decisions and move swiftly towards a solution that clicks with customers.
Building on their bestselling book Sprint, this step-by-step playbook is filled with stories from Nike, Microsoft, Google, Slack and the frontiers of AI research, and reveals essential lessons for:
defining the basics of a project
differentiating it from the competition
choosing the best approach
and proving your strategy
Compressing six months of strategy development into just two days, Click will help any team start successful new projects, quickly.
Producent/osoba odpowiedzialna za bezpieczeństwo produktu
Penguin Random House Ireland Limited
Morrison Chambers, 32 Nassau Street
D02 YH68 Dublin
productsafety@penguin.co.uk
Szczegóły
Szczegóły
Data wydania: 24.04.2025
Liczba stron: 240
Wymiary: 14.4x21.9
Typ okładki:miękka okładka
Wydawca: Transworld Publishers Ltd
Autorzy:
Tytuł:Click
EAN: 9781911709879
Recenzje
Recenzje
Produkt nie ma jeszcze recenzji.
Zamieszczenie recenzji nie wymaga logowania. Sklep nie prowadzi weryfikacji, czy autorzy recenzji nabyli lub użytkowali dany produkt.
Nasza cena:78,76 zł
Cena katalogowa dostawcy: 105,90 zł
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