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Competition Demystified: A Radically Simplified Approach to Business Strategy
Autor:
Wydawca: Turnaround Publisher Services
Data wydania: 28.08.2007
Typ okładki:twarda okładka
EAN: 9781591841807
Opis
Opis
In the highly competitive world of business, understanding the dynamics of strategy is the key to success.
Bruce Greenwald, one of the nation’s leading business professors, presents a new and simplified approach to strategy that cuts through much of the fog that has surrounded the subject. Based on his hugely popular course at Columbia Business School, Greenwald and his coauthor, Judd Kahn, offer an easy-to-follow method for understanding the competitive structure of your industry and developing an appropriate strategy for your specific position.
Over the last two decades, the conventional approach to strategy has become frustratingly complex. It’s easy to get lost in a sophisticated model of your competitors, suppliers, buyers, substitutes, and other players, while losing sight of the big question: Are there barriers to entry that allow you to do things that other firms cannot?
Producent/osoba odpowiedzialna za bezpieczeństwo produktu
Simon&Schuster Netherlands BV
Herculesplein 96, 3584 AA Utrecht, Netherlands
,3584 AA Utrecht
info@simonandschuster.nl
Bruce Greenwald, one of the nation’s leading business professors, presents a new and simplified approach to strategy that cuts through much of the fog that has surrounded the subject. Based on his hugely popular course at Columbia Business School, Greenwald and his coauthor, Judd Kahn, offer an easy-to-follow method for understanding the competitive structure of your industry and developing an appropriate strategy for your specific position.
Over the last two decades, the conventional approach to strategy has become frustratingly complex. It’s easy to get lost in a sophisticated model of your competitors, suppliers, buyers, substitutes, and other players, while losing sight of the big question: Are there barriers to entry that allow you to do things that other firms cannot?
Producent/osoba odpowiedzialna za bezpieczeństwo produktu
Simon&Schuster Netherlands BV
Herculesplein 96, 3584 AA Utrecht, Netherlands
,3584 AA Utrecht
info@simonandschuster.nl
Szczegóły
Szczegóły
Data wydania: 28.08.2007
Wymiary: 210 x 141 mm
Typ okładki:twarda okładka
Wydawca: Turnaround Publisher Services
Autor:
Tytuł:Competition Demystified: A Radically Simplified Approach to Business Strategy
EAN: 9781591841807
Recenzje
Recenzje
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Nasza cena:90,97 zł
Cena katalogowa dostawcy: 124,90 zł
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