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Confessions of an Advertising Man
Autor:
Wydawca: Oldcastle Books Ltd
Data wydania: 01.04.2013
Seria: Southbank Publishing
Typ okładki:miękka okładka
EAN: 9781904915379
Opis
Opis
A new edition of the timeless business classic featured on Mad Men as fresh and relevant now as the day it was written.
'We admire people who work hard, who are objective and thorough. We detest office politicians, toadies, bullies, and pompous asses. We abhor ruthlessness. The way up our ladder is open to everybody. In promoting people to top jobs, we are influenced as much by their character as anything else.' - David Ogilvy
David Ogilvy was considered the 'father of advertising' and a creative genius by many of the biggest global brands. First published in 1963, this seminal book revolutionised the world of advertising and became a bible for the 1960s ad generation. It also became an international bestseller, translated into 14 languages. Fizzing with Ogilvy's pioneering ideas and inspirational philosophy, it covers not only advertising, but also people management, corporate ethics, and office politics, and forms an essential blueprint for good practice in business.
'We admire people who work hard, who are objective and thorough. We detest office politicians, toadies, bullies, and pompous asses. We abhor ruthlessness. The way up our ladder is open to everybody. In promoting people to top jobs, we are influenced as much by their character as anything else.' - David Ogilvy
David Ogilvy was considered the 'father of advertising' and a creative genius by many of the biggest global brands. First published in 1963, this seminal book revolutionised the world of advertising and became a bible for the 1960s ad generation. It also became an international bestseller, translated into 14 languages. Fizzing with Ogilvy's pioneering ideas and inspirational philosophy, it covers not only advertising, but also people management, corporate ethics, and office politics, and forms an essential blueprint for good practice in business.
Szczegóły
Szczegóły
Data wydania: 01.04.2013
Liczba stron: 194
Wymiary: 19 x 157 x 234
Typ okładki:miękka okładka
Wydawca: Oldcastle Books Ltd
Autor:
Seria: Southbank Publishing
Tytuł:Confessions of an Advertising Man
EAN: 9781904915379
Recenzje
Recenzje
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Nasza cena:62,12 zł
Cena katalogowa dostawcy: 83,90 zł
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