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Creative Economy: How People Make Money from Ideas
Autor:
Wydawca: PENGUIN Group (USA) Inc.
Data wydania: 07.11.2013
Typ okładki:miękka okładka
EAN: 9780141977034
Opis
Opis
Creativity is the fastest growing business in the world.
Companies are hungry for people with ideas - and more and more of us want to make, buy, sell and share creative products. But how do you turn creativity into money?
In this newly rewritten edition of his acclaimed book, leading creative expert John Howkins shows what creativity is, how it thrives and how it is changing in the digital age. His key rules for success include:
Invent yourself. Be unique.
Own your ideas. Understand copyright, patents and IP laws.
Treat the virtual as real, and vice versa.
Learn endlessly: borrow, reinvent and recycle.
Know when to break the rules.
Whether in film or fashion, software or stories, by turning ideas into assets anyone can make creativity pay.
Producent/osoba odpowiedzialna za bezpieczeństwo produktu
Penguin Random House Ireland Limited
Morrison Chambers, 32 Nassau Street
D02 YH68 Dublin
productsafety@penguin.co.uk
Companies are hungry for people with ideas - and more and more of us want to make, buy, sell and share creative products. But how do you turn creativity into money?
In this newly rewritten edition of his acclaimed book, leading creative expert John Howkins shows what creativity is, how it thrives and how it is changing in the digital age. His key rules for success include:
Invent yourself. Be unique.
Own your ideas. Understand copyright, patents and IP laws.
Treat the virtual as real, and vice versa.
Learn endlessly: borrow, reinvent and recycle.
Know when to break the rules.
Whether in film or fashion, software or stories, by turning ideas into assets anyone can make creativity pay.
Producent/osoba odpowiedzialna za bezpieczeństwo produktu
Penguin Random House Ireland Limited
Morrison Chambers, 32 Nassau Street
D02 YH68 Dublin
productsafety@penguin.co.uk
Szczegóły
Szczegóły
Data wydania: 07.11.2013
Liczba stron: 280
Wymiary: 21 x 130 x 190
Typ okładki:miękka okładka
Wydawca: PENGUIN Group (USA) Inc.
Autor:
Tytuł:Creative Economy: How People Make Money from Ideas
EAN: 9780141977034
Recenzje
Recenzje
Produkt nie ma jeszcze recenzji.
Zamieszczenie recenzji nie wymaga logowania. Sklep nie prowadzi weryfikacji, czy autorzy recenzji nabyli lub użytkowali dany produkt.
Nasza cena:53,54 zł
Cena katalogowa dostawcy: 71,90 zł
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