Książki
E-booki
Audiobooki
Muzyka
Filmy
Gry i zabawki
Papiernik
Essentials of Business Research: A Guide to Doing Your Research Project
Autor:
Wydawca: Sage Publications Ltd
EAN: 9781473995420
Opis
Opis
A true guide to the essentials, this book takes you through the whole research process from start to finish.
Whether you’re conducting a report, literature review, proposal, project or dissertation, this book concentrates on what you need to succeed in your assessment. Fresh and focussed, it covers the nuts and bolts of research methods, grounding concepts and terminology in business and management contexts to help you get to grips with topics that can seem daunting at first.
This third edition offers:
New chapters on quantitative and qualitative data collection.
New and updated case studies of real-world business research from sectors as diverse as transportation and the dairy industry to social media platforms and charities.
Updated learning features, such as annotated further reading, that help you make the best use of your time.
This book is the perfect companion for undergraduate business and management students looking to tackle their research project with confidence.
Whether you’re conducting a report, literature review, proposal, project or dissertation, this book concentrates on what you need to succeed in your assessment. Fresh and focussed, it covers the nuts and bolts of research methods, grounding concepts and terminology in business and management contexts to help you get to grips with topics that can seem daunting at first.
This third edition offers:
New chapters on quantitative and qualitative data collection.
New and updated case studies of real-world business research from sectors as diverse as transportation and the dairy industry to social media platforms and charities.
Updated learning features, such as annotated further reading, that help you make the best use of your time.
This book is the perfect companion for undergraduate business and management students looking to tackle their research project with confidence.
Szczegóły
Szczegóły
Wymiary: 18.9x24.6
Wydawca: Sage Publications Ltd
Autor:
Tytuł:Essentials of Business Research: A Guide to Doing Your Research Project
Kategorie:
EAN: 9781473995420
Recenzje
Recenzje
Produkt nie ma jeszcze recenzji.
Zamieszczenie recenzji nie wymaga logowania. Sklep nie prowadzi weryfikacji, czy autorzy recenzji nabyli lub użytkowali dany produkt.