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Hacking Growth
Autorzy:
Opis
Opis
How Today's Fastest-Growing Companies Drive Breakout Success
'a compelling methodology... to increase market share quickly' -- Eric Ries, bestselling author of THE LEAN STARTUP
'a must-read for anyone in business' -- James Currier, managing partner, NFX Guild
'will teach you how to think like a marketer of tomorrow' -- Josh Elman, partner, Greylock Partners
Growth is now the first thing that investors, shareholders and market analysts look for in assessing and valuing companies.
HACKING GROWTH is a highly accessible, practical, method for growth that involves cross-functional teams and continuous testing and iteration. Hacking Growth does for marketshare growth what THE LEAN STARTUP does for product development and BUSINESS MODEL GENERATION does for strategy. HACKING GROWTH focuses on customers - how to attain them, retain them, engage them, and monetize them - rather than product.
Written by the method's pioneers, this book is a comprehensive toolkit or "bible" that any company in any industry can use to implement their own Growth Hacking strategy, from how to set up and run growth teams, to how to identify and test growth levers, and how to evaluate and act on the results. It is designed for any company or leader looking to break out of the ruts of traditional marketing and become more collaborative, less wasteful, and achieve more consistent, replicable, and data-driven results.
Producent/osoba odpowiedzialna za bezpieczeństwo produktu
Penguin Random House Ireland Limited
Morrison Chambers, 32 Nassau Street
D02 YH68 Dublin
productsafety@penguin.co.uk
'a compelling methodology... to increase market share quickly' -- Eric Ries, bestselling author of THE LEAN STARTUP
'a must-read for anyone in business' -- James Currier, managing partner, NFX Guild
'will teach you how to think like a marketer of tomorrow' -- Josh Elman, partner, Greylock Partners
Growth is now the first thing that investors, shareholders and market analysts look for in assessing and valuing companies.
HACKING GROWTH is a highly accessible, practical, method for growth that involves cross-functional teams and continuous testing and iteration. Hacking Growth does for marketshare growth what THE LEAN STARTUP does for product development and BUSINESS MODEL GENERATION does for strategy. HACKING GROWTH focuses on customers - how to attain them, retain them, engage them, and monetize them - rather than product.
Written by the method's pioneers, this book is a comprehensive toolkit or "bible" that any company in any industry can use to implement their own Growth Hacking strategy, from how to set up and run growth teams, to how to identify and test growth levers, and how to evaluate and act on the results. It is designed for any company or leader looking to break out of the ruts of traditional marketing and become more collaborative, less wasteful, and achieve more consistent, replicable, and data-driven results.
Producent/osoba odpowiedzialna za bezpieczeństwo produktu
Penguin Random House Ireland Limited
Morrison Chambers, 32 Nassau Street
D02 YH68 Dublin
productsafety@penguin.co.uk
Szczegóły
Szczegóły
Data wydania: 27.04.2017
Liczba stron: 320
Wymiary: 23.4x15.4
Typ okładki:miękka okładka
Wydawca: Ebury Publishing
Autorzy:
Tytuł:Hacking Growth
EAN: 9780753545379
Recenzje
Recenzje
Produkt nie ma jeszcze recenzji.
Zamieszczenie recenzji nie wymaga logowania. Sklep nie prowadzi weryfikacji, czy autorzy recenzji nabyli lub użytkowali dany produkt.
Nasza cena:66,27 zł
Cena katalogowa dostawcy: 88,90 zł
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