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International Fashion Marketing: Strategic Management and Promotion for Global Fashion Brands
Autor:
Opis
Opis
Ideal for upper-level undergraduate and postgraduate students studying Fashion Marketing, Management and Merchandising, this textbook considers how fashion brands adapt their products and marketing strategies and campaigns to align with regional preferences and cultural differences.
International Fashion Marketing looks at how successful brands:
- Craft a distinct image, voice and aesthetic that reflects their values, whether it's luxury, sustainable or trend-driven fashion
- Develop relationships with consumers and build communities through digital channels, retail and international exhibitions, experiences and events
- Consider the broader issues of sustainability and ethical fashion practices in line with brand ethos and consumer expectations
This textbook will help students to create impact through branding, marketing and consumer engagement in a global fashion industry. Real-world examples are included from fast-fashion to luxury brands, such as Shein, Uniqlo, Nike, Louis Vuitton and Jacquemus. Online resources offer additional support with PowerPoint lecturer slides and more real-world examples from leading fashion brands.
Producent/osoba odpowiedzialna za bezpieczeństwo produktu
Kogan Page Ltd
45 Gee Street
EC1V 3RS London
kpinfo@koganpage.com
+44 20 7278 0433
International Fashion Marketing looks at how successful brands:
- Craft a distinct image, voice and aesthetic that reflects their values, whether it's luxury, sustainable or trend-driven fashion
- Develop relationships with consumers and build communities through digital channels, retail and international exhibitions, experiences and events
- Consider the broader issues of sustainability and ethical fashion practices in line with brand ethos and consumer expectations
This textbook will help students to create impact through branding, marketing and consumer engagement in a global fashion industry. Real-world examples are included from fast-fashion to luxury brands, such as Shein, Uniqlo, Nike, Louis Vuitton and Jacquemus. Online resources offer additional support with PowerPoint lecturer slides and more real-world examples from leading fashion brands.
Producent/osoba odpowiedzialna za bezpieczeństwo produktu
Kogan Page Ltd
45 Gee Street
EC1V 3RS London
kpinfo@koganpage.com
+44 20 7278 0433
Szczegóły
Szczegóły
Data wydania: 03.01.2026
Liczba stron: 328
Wymiary: 17.0x24.0
Typ okładki:miękka okładka
Wydawca: KOGAN PAGE LTD
Autor:
Tytuł:International Fashion Marketing: Strategic Management and Promotion for Global Fashion Brands
EAN: 9781398623880
Recenzje
Recenzje
Produkt nie ma jeszcze recenzji.
Zamieszczenie recenzji nie wymaga logowania. Sklep nie prowadzi weryfikacji, czy autorzy recenzji nabyli lub użytkowali dany produkt.
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