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No B.S. Marketing to the Affluent (4th Edition, Revised)
Autorzy:
Wydawca: Entrepreneur Press
Data wydania: 13.11.2025
Seria: No B.S.
Typ okładki:miękka okładka
EAN: 9781642011838
Opis
Opis
Millionaire maker Dan S. Kennedy and Martin J. Fischer reveal the unsettling truth: the middle-class consumer population—and their buying power—is rapidly diminishing, leading to reduced spending.
However, amidst this challenging landscape lies a compelling opportunity. Kennedy and Fischer unveil that it takes no more effort to attract customers from the explosively growing Mass-Affluent, Affluent, and Ultra-Affluent populations, who are willing to pay premium prices for exceptional expertise, service, and experiences.
In this updated 4th edition, Kennedy and Fischer provide a comprehensive guide on how to reposition your business, practice, or sales career to appeal to these affluent customers, for whom price is not a determining factor. Discover how to:
Use 10 surprising emotional buy triggers the affluent find irresistible
Stop selling products and services and learn how selling aspirations and emotional fulfillment is more profitable
Use Kennedy's Million-Dollar Marketing System. A step-by-step blueprint comparable to those developed for six-figure clients, ready for do-it-yourself use
Apply the magic language of “membership” to any business for the affluent... from pizza shops and medical practices to retail stores and pet hotels
Drawing on practical strategies used by industry giants such as The Ritz-Carlton, Disney, Harrah’s Entertainment, and Starbucks, Kennedy and Fischer demonstrate how to sell to those who will always be spending.
However, amidst this challenging landscape lies a compelling opportunity. Kennedy and Fischer unveil that it takes no more effort to attract customers from the explosively growing Mass-Affluent, Affluent, and Ultra-Affluent populations, who are willing to pay premium prices for exceptional expertise, service, and experiences.
In this updated 4th edition, Kennedy and Fischer provide a comprehensive guide on how to reposition your business, practice, or sales career to appeal to these affluent customers, for whom price is not a determining factor. Discover how to:
Use 10 surprising emotional buy triggers the affluent find irresistible
Stop selling products and services and learn how selling aspirations and emotional fulfillment is more profitable
Use Kennedy's Million-Dollar Marketing System. A step-by-step blueprint comparable to those developed for six-figure clients, ready for do-it-yourself use
Apply the magic language of “membership” to any business for the affluent... from pizza shops and medical practices to retail stores and pet hotels
Drawing on practical strategies used by industry giants such as The Ritz-Carlton, Disney, Harrah’s Entertainment, and Starbucks, Kennedy and Fischer demonstrate how to sell to those who will always be spending.
Szczegóły
Szczegóły
Data wydania: 13.11.2025
Liczba stron: 360
Wymiary: 15.2x22.8
Typ okładki:miękka okładka
Wydawca: Entrepreneur Press
Autorzy:
Seria: No B.S.
Tytuł:No B.S. Marketing to the Affluent (4th Edition, Revised)
EAN: 9781642011838
Recenzje
Recenzje
Produkt nie ma jeszcze recenzji.
Zamieszczenie recenzji nie wymaga logowania. Sklep nie prowadzi weryfikacji, czy autorzy recenzji nabyli lub użytkowali dany produkt.
Nasza cena:88,28 zł
Cena katalogowa dostawcy: 99,90 zł
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