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Ogilvy on Advertising
Autor:
Wydawca: Welbeck Publishing Group
Data wydania: 02.02.2023
Typ okładki:miękka okładka
EAN: 9781802794960
Opis
Opis
David Ogilvy is 'The Father of Advertising' and in this new format of his seminal classic, he teaches you how to sell anything.
'The most sought-after wizard in the advertising business.' - Times Magazine
From the most successful advertising executive of all time comes the definitve guide to the art of any sale.
Everything from writing successful copy to finding innovative ways to engage people and from identifying with your audience to the various ways to sell a lifestyle, Ogilvy on Advertising looks at what sells, what doesn't and why. And, in doing so, he teaches what you can do to sell the most brilliant item of all... yourself.
From a titan of not just the advertising industry, but the business world, this book is David Ogilvy's final word on what you're doing wrong in any pitch and how you can finally fix it.
Producent/osoba odpowiedzialna za bezpieczeństwo produktu
Hachette UK Limited
Victoria Embankment 50 Carmelite House
EC4Y 0DZ London
enquiries@hachette.co.uk
44 20 3122 6000
'The most sought-after wizard in the advertising business.' - Times Magazine
From the most successful advertising executive of all time comes the definitve guide to the art of any sale.
Everything from writing successful copy to finding innovative ways to engage people and from identifying with your audience to the various ways to sell a lifestyle, Ogilvy on Advertising looks at what sells, what doesn't and why. And, in doing so, he teaches what you can do to sell the most brilliant item of all... yourself.
From a titan of not just the advertising industry, but the business world, this book is David Ogilvy's final word on what you're doing wrong in any pitch and how you can finally fix it.
Producent/osoba odpowiedzialna za bezpieczeństwo produktu
Hachette UK Limited
Victoria Embankment 50 Carmelite House
EC4Y 0DZ London
enquiries@hachette.co.uk
44 20 3122 6000
Szczegóły
Szczegóły
Data wydania: 02.02.2023
Liczba stron: 288
Wymiary: 12.9x19.8
Typ okładki:miękka okładka
Wydawca: Welbeck Publishing Group
Autor:
Tytuł:Ogilvy on Advertising
EAN: 9781802794960
Recenzje
Recenzje
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Nasza cena:53,85 zł
Cena katalogowa dostawcy: 71,90 zł
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