Książki
E-booki
Audiobooki
Muzyka
Filmy
Gry i zabawki
Papiernik
Quantum Marketing: Mastering the New Marketing Mindset for Tomorrow's Consumers
Autor:
Opis
Opis
Raja Rajamannar, Chief Marketing Officer of Mastercard, shares breakthrough, frontier strategies to navigate the challenges marketers face to thrive in a modern business world that is changing with unprecedented speed and disruption.
As technology has continually evolved in the last several decades, marketing has had to change with it, evolving through four significant stages that build on the strategies and tools of the previous era. What happens next in the fifth stage, or Fifth Paradigm, will not be an evolution, but a revolution. Almost everything about how marketing is done today, including the very notion of a brand itself, will require a complete re-imagination.
As Chief Marketing Officer of Mastercard-one of the world’s most recognizable and decorated brands-Raja Rajamannar shares the forward-thinking ways all businesses must rethink their entire marketing landscape to remain relevant and be successful.
Readers will:
Understand the evolution of marketing and how to be at the forefront of future change.
Get clarity on the right marketing strategies and tactics to pursue amidst an ever-evolving industry.
Achieve breakthroughs in innovative thinking in order to compete in modern business.
Gain perspective from top marketers across industries.
Quantum Marketing is for all business people who seek to understand how rapidly marketing is evolving, what some of the smartest people in the discipline are doing to get ready for this dramatic shift, and what the new world will look like for companies, consumers, and society at large as the race to develop revolutionary marketing strategies reaches a whole new level.
Producent/osoba odpowiedzialna za bezpieczeństwo produktu
HarperCollins Publishers
Macken House, 39/40 Mayor Street Upper, Dublin 1, D01 C9W8
D01 C9W8 Dublin
enquiries@harpercollins.ie
As technology has continually evolved in the last several decades, marketing has had to change with it, evolving through four significant stages that build on the strategies and tools of the previous era. What happens next in the fifth stage, or Fifth Paradigm, will not be an evolution, but a revolution. Almost everything about how marketing is done today, including the very notion of a brand itself, will require a complete re-imagination.
As Chief Marketing Officer of Mastercard-one of the world’s most recognizable and decorated brands-Raja Rajamannar shares the forward-thinking ways all businesses must rethink their entire marketing landscape to remain relevant and be successful.
Readers will:
Understand the evolution of marketing and how to be at the forefront of future change.
Get clarity on the right marketing strategies and tactics to pursue amidst an ever-evolving industry.
Achieve breakthroughs in innovative thinking in order to compete in modern business.
Gain perspective from top marketers across industries.
Quantum Marketing is for all business people who seek to understand how rapidly marketing is evolving, what some of the smartest people in the discipline are doing to get ready for this dramatic shift, and what the new world will look like for companies, consumers, and society at large as the race to develop revolutionary marketing strategies reaches a whole new level.
Producent/osoba odpowiedzialna za bezpieczeństwo produktu
HarperCollins Publishers
Macken House, 39/40 Mayor Street Upper, Dublin 1, D01 C9W8
D01 C9W8 Dublin
enquiries@harpercollins.ie
Szczegóły
Szczegóły
Data wydania: 01.04.2021
Liczba stron: 240
Wymiary: 16.0x23.6
Typ okładki:twarda okładka
Wydawca: HarperCollins Focus
Autor:
Tytuł:Quantum Marketing: Mastering the New Marketing Mindset for Tomorrow's Consumers
EAN: 9781400223954
Recenzje
Recenzje
Produkt nie ma jeszcze recenzji.
Zamieszczenie recenzji nie wymaga logowania. Sklep nie prowadzi weryfikacji, czy autorzy recenzji nabyli lub użytkowali dany produkt.
Nasza cena:82,53 zł
Cena katalogowa dostawcy: 110,90 zł
- 1
- 2
- 3
- 4
- 5
- 6
- 7
- 8
- 9+
Wysyłamy w 5-7 dni
Dostawa do księgarni0 zł
Sprawdź koszt dostawy