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The Copywriter's Handbook: A Step-By-Step Guide to Writing Copy that Sells (4th Edition)
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Opis
Opis
The classic guide to copywriting, now in an entirely updated fourth edition
This is a book for everyone who writes or approves copy: copywriters, multichannel marketers, creative directors, freelance writers, marketing managers . . . even small business owners and information marketers. It reveals dozens of copywriting techniques that can help you write both print and online ads, emails, and websites that are clear, persuasive, and get more attention-and sell more products.
Among the tips revealed:
*8 headlines that work--and how to use them
*The 5-step “Motivating Sequence” for generating more sales and profits
*10 tips for boosting landing page conversion rates
*15 techniques to ensure your emails get high open and click-through rates
*How to create powerful “lead magnets” that double response rates
*The “4 S” formula for making your copy clear, concise, and compelling
This thoroughly revised fourth edition includes all new essential information for mastering copywriting in the digital age, including advice on content marketing, online videos, and high-conversion landing pages, as well as entirely updated resources. Now more indispensable than ever, The Copywriter's Handbook remains the ultimate guide for people who write or work with copy.
Producent/osoba odpowiedzialna za bezpieczeństwo produktu
Macmillan Publishers Ireland Limited
generalproductsafety@macmillan.com
This is a book for everyone who writes or approves copy: copywriters, multichannel marketers, creative directors, freelance writers, marketing managers . . . even small business owners and information marketers. It reveals dozens of copywriting techniques that can help you write both print and online ads, emails, and websites that are clear, persuasive, and get more attention-and sell more products.
Among the tips revealed:
*8 headlines that work--and how to use them
*The 5-step “Motivating Sequence” for generating more sales and profits
*10 tips for boosting landing page conversion rates
*15 techniques to ensure your emails get high open and click-through rates
*How to create powerful “lead magnets” that double response rates
*The “4 S” formula for making your copy clear, concise, and compelling
This thoroughly revised fourth edition includes all new essential information for mastering copywriting in the digital age, including advice on content marketing, online videos, and high-conversion landing pages, as well as entirely updated resources. Now more indispensable than ever, The Copywriter's Handbook remains the ultimate guide for people who write or work with copy.
Producent/osoba odpowiedzialna za bezpieczeństwo produktu
Macmillan Publishers Ireland Limited
generalproductsafety@macmillan.com
Szczegóły
Szczegóły
Data wydania: 07.04.2020
Liczba stron: 496
Wymiary: 20.9x14.1
Typ okładki:miękka okładka
Wydawca: St Martin's Press
Autor:
Tytuł:The Copywriter's Handbook: A Step-By-Step Guide to Writing Copy that Sells (4th Edition)
EAN: 9781250238016
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Zamieszczenie recenzji nie wymaga logowania. Sklep nie prowadzi weryfikacji, czy autorzy recenzji nabyli lub użytkowali dany produkt.
Nasza cena:74,55 zł
Cena katalogowa dostawcy: 99,90 zł
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