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Opis

Opis

Shortlisted for the CMI Book of the Year Award 2024 in association with British Academy of Management and Chartered Association of Business Schools. These awards celebrate substantial business and management research that is informing policy, business, and third-sector practices.

More information: CMI Management Publication of the Year 2024

Bridging the gap between business and business schools: fulfilling potential or thwarted ambition.

The Engaged Business School is a roadmap to unlocking the potential between business and business schools at a time when it really matters: responding to global economic and social recovery. It is a call for academics and businesses to come together and realise the potential that is so often unfulfilled.

On a practical level, it presents the idea of an engaged business school using three tools: a model, a framework, and a process. The model shows how success factors are interconnected in order to bring engagement to life. The framework provides a structure to clarify the building blocks for effective engagement. Finally, the process identifies the steps and stages that need to be considered in order to translate the model and framework into action.

Aimed at a dual audience of business schools and businesses, Sturgess argues that there is a need for the academic and business communities to join together and build an engaged business school. Too much of the debate about business school relevance has taken place within academia. The Engaged Business School starts with business needs and then unites the two perspectives together.

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Nasza cena:203,05 zł

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