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The Financial Times Guide to Strategy
Autor:
Wydawca: Pearson Education Limited
Data wydania: 16.09.2021
Typ okładki:miękka okładka
EAN: 9781292370088
Opis
Opis
How to create, pursue and deliver a winning strategy
YOUR COMPLETE GUIDE TO STRATEGY. PLAIN AND SIMPLE.
The Financial Times Guide to Strategy is your unbeatable reference on strategy. It offers an incisive overview of both corporate level and business unit level strategy, an A to Z of the world's leading strategic thinkers and introduces the key strategic tools and techniques you need to develop your own strategy.
Based on long experience and on conversations with leading strategists around the world, Richard Koch helps you discover each critical step in creating, delivering and understanding successful strategy. The fifth edition of this bestselling book is your easy-to-read, jargon-free guide to the strategic models and thinkers you really need to know about. Updated with new tools and examples, The Financial Times Guide to Strategy shows you which questions to ask, how to go about answering them, and then what action to take. This is the smartest and most readable strategy guide available anywhere.
Producent/osoba odpowiedzialna za bezpieczeństwo produktu
Pearson Education Ltd.
The Strand 80
WC2R 0RL London
elt.service@pearson.com
+44 (0) 207 010 2000
YOUR COMPLETE GUIDE TO STRATEGY. PLAIN AND SIMPLE.
The Financial Times Guide to Strategy is your unbeatable reference on strategy. It offers an incisive overview of both corporate level and business unit level strategy, an A to Z of the world's leading strategic thinkers and introduces the key strategic tools and techniques you need to develop your own strategy.
Based on long experience and on conversations with leading strategists around the world, Richard Koch helps you discover each critical step in creating, delivering and understanding successful strategy. The fifth edition of this bestselling book is your easy-to-read, jargon-free guide to the strategic models and thinkers you really need to know about. Updated with new tools and examples, The Financial Times Guide to Strategy shows you which questions to ask, how to go about answering them, and then what action to take. This is the smartest and most readable strategy guide available anywhere.
Producent/osoba odpowiedzialna za bezpieczeństwo produktu
Pearson Education Ltd.
The Strand 80
WC2R 0RL London
elt.service@pearson.com
+44 (0) 207 010 2000
Szczegóły
Szczegóły
Data wydania: 16.09.2021
Liczba stron: 416
Wymiary: 23.5x15.8
Typ okładki:miękka okładka
Wydawca: Pearson Education Limited
Autor:
Tytuł:The Financial Times Guide to Strategy
EAN: 9781292370088
Recenzje
Recenzje
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Nasza cena:193,75 zł
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