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Opis
Opis
How can retailers implement the right strategies to optimize customer journeys and adapt to rapid technological change?
The Future of Shopping is a practical guide for managers, brand leaders and retail professionals who want to develop strategies that combine digital innovation with core retail principles. While the fundamentals of why people buy remain constant, how retailers apply them has been transformed by data, AI and emerging platforms.
Written by retail technology expert Miya Knights, this book draws on real-world examples from LVMH, Walmart and DingDong Fresh to show how technology is reshaping the shopping experience. With detailed frameworks and actionable tools, it equips professionals to strengthen credibility, apply models with confidence and deliver measurable career and business impact.
You'll learn how to:
- Apply data-driven insights to anticipate customer needs before they arise
- Implement retail media networks to enhance reach and engagement
- Develop strategies that combine sustainability with digital transformation
- Optimize personalization by aligning generative AI with the human touch
- Build models that connect innovation to measurable business performance
Covering every stage of the customer journey, The Future of Shoppingequips mid-career professionals to implement new technologies strategically, optimize performance and advance their influence in a competitive sector.
Themes include: retail strategy, customer journey optimization, digital innovation, retail media networks, sustainability in retail, AI personalization
Producent/osoba odpowiedzialna za bezpieczeństwo produktu
Kogan Page Ltd
45 Gee Street
EC1V 3RS London
kpinfo@koganpage.com
+442072780433
The Future of Shopping is a practical guide for managers, brand leaders and retail professionals who want to develop strategies that combine digital innovation with core retail principles. While the fundamentals of why people buy remain constant, how retailers apply them has been transformed by data, AI and emerging platforms.
Written by retail technology expert Miya Knights, this book draws on real-world examples from LVMH, Walmart and DingDong Fresh to show how technology is reshaping the shopping experience. With detailed frameworks and actionable tools, it equips professionals to strengthen credibility, apply models with confidence and deliver measurable career and business impact.
You'll learn how to:
- Apply data-driven insights to anticipate customer needs before they arise
- Implement retail media networks to enhance reach and engagement
- Develop strategies that combine sustainability with digital transformation
- Optimize personalization by aligning generative AI with the human touch
- Build models that connect innovation to measurable business performance
Covering every stage of the customer journey, The Future of Shoppingequips mid-career professionals to implement new technologies strategically, optimize performance and advance their influence in a competitive sector.
Themes include: retail strategy, customer journey optimization, digital innovation, retail media networks, sustainability in retail, AI personalization
Producent/osoba odpowiedzialna za bezpieczeństwo produktu
Kogan Page Ltd
45 Gee Street
EC1V 3RS London
kpinfo@koganpage.com
+442072780433
Szczegóły
Szczegóły
Data wydania: 03.09.2026
Liczba stron: 320
Wymiary: 15.6x23.4
Typ okładki:miękka okładka
Wydawca: KOGAN PAGE LTD
Autor:
Tytuł:The Future of Shopping
EAN: 9781398627925
Recenzje
Recenzje
Produkt nie ma jeszcze recenzji.
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Nasza cena:183,20 zł
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