The Marketing Inspiration Book

Autor:

Typ okładki:miękka okładka

EAN: 9781917391870

Opis

The Marketing Inspiration Book brings together 100 of the most iconic, insightful and engaging examples of marketing brilliance. From Airbnb to Zoom, with stops along the way for the Michelin Man and the Amur Girl, this book celebrates the power of great marketing and the flashes of genius behind some of the world's most successful brands.

Over the course of a 35-year career in the marketing industry, the author has taken note of the remarkable marketing triumphs featured in this book. For newbies to the industry, as well for seasoned marketing professionals, this book offers 100 stories of marketing brilliance and the lessons from their success, to energize their thinking and to inspire their colleagues and teams. And as every marketer knows, stories make ideas more memorable - and more actionable

Producent/osoba odpowiedzialna za bezpieczeństwo produktu
LID Business Media Ltd
15-19 Bloomsbury Way
WC1A 2TH London
info@lidpublishing.com

Szczegóły

Liczba stron: 224

Wymiary: 12.0x18.0

Typ okładki:miękka okładka

Wydawca: LID Publishing

Autor:

Dan White

Seria: Concise Advice

Tytuł:The Marketing Inspiration Book

Kategorie:

Książki obcojęzyczne / angielskie / Business, Finance and Law

EAN: 9781917391870