Nowość

The Rise of E-Commerce: From Dot to Dominance

Autor:

Typ okładki:miękka okładka

EAN: 9781399063333

Opis

The amazing and authoritative story of e-commerce: its origins, evolution and astonishing ascendence.

The amazing and authoritative story of e-retail: its origins, evolution and astonishing ascendance. Meet the pioneers and businesses that explored the possibilities of the emerging virtual world, review the technology innovations that paved the way, and journey the rocky road to domination for the online shopping industry.

As the founder of the UK’s industry association for e-commerce (IMRG), author James Roper was there from its inception…

‘An important and well-timed book about how the humdrum business of shopping was reinvented online. James Roper is a persuasive advocate for the role of collaboration in innovation, who was instrumental in jumpstarting the e- retail industry by methodically tackling every obstacle that blocked its early progress… In this book, Roper offers a fascinating glimpse at how a motley assemblage of inventions evolved, often in surprising ways, into today’s staggeringly powerful e-retail industry. Stuffed with eye-opening facts and statistics The Rise of e-Commerce is an essential read for anyone who is interested in the evolution of modern retailing.’

Nick Robertson, Co-founder and Ex-CEO, ASOS

Producent/osoba odpowiedzialna za bezpieczeństwo produktu
Pen and Sword Books
Church Street 49
S70 2AS Barnsley
enquiries@pen-and-sword.co.uk
1226734222

Szczegóły

Liczba stron: 304

Wymiary: 15.6x23.4

Typ okładki:miękka okładka

Wydawca: Pen & Sword Books Ltd

Autor:

James Roper

Tytuł:The Rise of E-Commerce: From Dot to Dominance

Kategorie:

Książki obcojęzyczne / angielskie / Business, Finance and Law

EAN: 9781399063333

Recenzje