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Victoria Smith is a brilliant writer who every feminist should read' - Sharron Davies

'Erudite, blisteringly smart and profoundly compassionate... A must-read for anyone hungry to understand the origins and dangers of contemporary exhortations to women to #BeKind, and for everyone who wants to live a feminist life' - Dr Rachel Hewitt

A brilliantly witty and insightful analysis of how kindness culture is used against women.

Using the #JustBeKind trend of the 2020s as a starting point, (Un)kind explores how traditional beliefs about women's 'kind' - nature have been repackaged for an age that remains dependent - socially, politically, economically - on female self-sacrifice while finding the concept outdated and essentialist.

Looking at the various guises under which kindness culture is sold to women and girls - from play to self-help, social justice activism to empowerment - Victoria Smith argues that the pressure on women and girls has not decreased, but instead been incorporated into the 'work' - of feminism. (Un)kind analyses the way in which this phenomenon ultimately distorts relationships, harming not just those coerced into performing 'kindness work' - but the supposed recipients of their services.

Kindness culture supports the backlash against feminism while claiming to represent feminism's - and women's - true nature. It is, at heart, unkind.


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Hachette Ireland


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