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Click Here: The Art and Science of Digital Marketing and Advertising
Autor:
Wydawca: Headline Publishing Group
Data wydania: 07.10.2025
Typ okładki:twarda okładka
EAN: 9781035434091
Inne wydania
Miękka okładka
70,55 zł
Opis
Opis
The ultimate guide to digital marketing and advertising - from one of the most influential digital marketers in the world, Alex Schultz, CMO of Meta.
Growth is good. But how do you achieve growth for your business in the digital age?
Now, more than ever, there are countless ways to achieve growth by marketing your business, large or small, using the many different channels, platforms and mechanisms available on the internet. How do you decide which is the best for your product or service?
The answers are right here, thanks to Alex Schultz, the chief marketing officer of META. Alex's unparalleled expertise and experience is crystallized in this essential bible for digital marketing. He guides readers through the key principles for maximising the impact of your marketing budget - whether you are working for a global corporation or running your own start-up.
From understanding channels, to testing creative, to measuring incremental gains - Click Here is the book you need to read if you want to grow your business.
'Alex is one of a small handful of people that I can say without his work, our community would not have connected more than 2 billion people around the world.' - Mark Zuckerberg, CEO - Meta
'Few people understand marketing and growth better than Alex.' -Daniel Ek, CEO - Spotify
Producent/osoba odpowiedzialna za bezpieczeństwo produktu
Hachette UK Limited
Victoria Embankment 50 Carmelite House
EC4Y 0DZ London
enquiries@hachette.co.uk
44 20 3122 6000
Growth is good. But how do you achieve growth for your business in the digital age?
Now, more than ever, there are countless ways to achieve growth by marketing your business, large or small, using the many different channels, platforms and mechanisms available on the internet. How do you decide which is the best for your product or service?
The answers are right here, thanks to Alex Schultz, the chief marketing officer of META. Alex's unparalleled expertise and experience is crystallized in this essential bible for digital marketing. He guides readers through the key principles for maximising the impact of your marketing budget - whether you are working for a global corporation or running your own start-up.
From understanding channels, to testing creative, to measuring incremental gains - Click Here is the book you need to read if you want to grow your business.
'Alex is one of a small handful of people that I can say without his work, our community would not have connected more than 2 billion people around the world.' - Mark Zuckerberg, CEO - Meta
'Few people understand marketing and growth better than Alex.' -Daniel Ek, CEO - Spotify
Producent/osoba odpowiedzialna za bezpieczeństwo produktu
Hachette UK Limited
Victoria Embankment 50 Carmelite House
EC4Y 0DZ London
enquiries@hachette.co.uk
44 20 3122 6000
Szczegóły
Szczegóły
Data wydania: 07.10.2025
Liczba stron: 400
Wymiary: 16.6x24.2
Typ okładki:twarda okładka
Wydawca: Headline Publishing Group
Autor:
Tytuł:Click Here: The Art and Science of Digital Marketing and Advertising
EAN: 9781035434091
Recenzje
Recenzje
Produkt nie ma jeszcze recenzji.
Zamieszczenie recenzji nie wymaga logowania. Sklep nie prowadzi weryfikacji, czy autorzy recenzji nabyli lub użytkowali dany produkt.
Nasza cena:103,79 zł
Cena katalogowa dostawcy: 138,90 zł
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