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Click Here: The Art and Science of Digital Marketing and Advertising
Autor:
Wydawca: Headline Publishing Group
Data wydania: 07.10.2025
Typ okładki:miękka okładka
EAN: 9781035434107
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103,79 zł
Opis
Opis
Growth is good. But how do you achieve growth for your business in the digital age?
The answers are right here, thanks to Alex Schultz, the chief marketing officer of META.
"Alex is one of a small handful of people that I can say without his work, our community would not have connected more than 2 billion people around the world." Mark Zuckerberg, CEO - Meta
"Alex is the person I go to when I have a really hard growth question." Sam Altman, CEO - OpenAI
Now, more than ever, there are a myriad of ways to achieve growth by marketing your business, large or small, using the tools available on the internet.
There are any number of different channels and platforms, and a vast array of mechanisms to advertise to your potential customers. How do you decide which is the best for your product or service?
Alex Schultz's unparalleled expertise and experience is crystalised in this essential bible for digital marketing. He guides readers through the key principles for maximising the impact of your marketing budget - whether you are working for a global corporation or running your own start-up.
From understanding channels, to testing creative, to measuring incremental gains - CLICK HERE is the book you need to read if you want to grow your business.
Producent/osoba odpowiedzialna za bezpieczeństwo produktu
Hachette UK Limited
Victoria Embankment 50 Carmelite House
EC4Y 0DZ London
enquiries@hachette.co.uk
44 20 3122 6000
The answers are right here, thanks to Alex Schultz, the chief marketing officer of META.
"Alex is one of a small handful of people that I can say without his work, our community would not have connected more than 2 billion people around the world." Mark Zuckerberg, CEO - Meta
"Alex is the person I go to when I have a really hard growth question." Sam Altman, CEO - OpenAI
Now, more than ever, there are a myriad of ways to achieve growth by marketing your business, large or small, using the tools available on the internet.
There are any number of different channels and platforms, and a vast array of mechanisms to advertise to your potential customers. How do you decide which is the best for your product or service?
Alex Schultz's unparalleled expertise and experience is crystalised in this essential bible for digital marketing. He guides readers through the key principles for maximising the impact of your marketing budget - whether you are working for a global corporation or running your own start-up.
From understanding channels, to testing creative, to measuring incremental gains - CLICK HERE is the book you need to read if you want to grow your business.
Producent/osoba odpowiedzialna za bezpieczeństwo produktu
Hachette UK Limited
Victoria Embankment 50 Carmelite House
EC4Y 0DZ London
enquiries@hachette.co.uk
44 20 3122 6000
Szczegóły
Szczegóły
Data wydania: 07.10.2025
Wymiary: 15.2x23.2
Typ okładki:miękka okładka
Wydawca: Headline Publishing Group
Autor:
Tytuł:Click Here: The Art and Science of Digital Marketing and Advertising
EAN: 9781035434107
Recenzje
Recenzje
Produkt nie ma jeszcze recenzji.
Zamieszczenie recenzji nie wymaga logowania. Sklep nie prowadzi weryfikacji, czy autorzy recenzji nabyli lub użytkowali dany produkt.
Nasza cena:70,55 zł
Cena katalogowa dostawcy: 93,90 zł
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