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Drunk Tank Pink: The Subconscious Forces that Shape How We Think, Feel, and Behave
Autor:
Opis
Opis
Drunk Tank Pink' is a particular shade of pink. In 1979 psychologists discovered that it has an extraordinary effect: if you stare at it for two minutes, you dramatically weaken in strength.
In this brilliant study of the strange recesses of our minds, Adam Alter reveals the world is full of such hidden forces that shape our every thought, feeling and behaviour - without us ever realizing.
Some letters in product names make us more likely to buy them (nearly all successful brands contain a 'k' sound)
We're more likely to be critical if we write in red rather than green biro
Your first report at school can determine your future career
Understanding these cues is key to smarter decision-making, more effective marketing, and better outcomes for our selves and our societies. Prepare for the most astounding and fast-paced psychology book since Blink and Predictably Irrational.
Producent/osoba odpowiedzialna za bezpieczeństwo produktu
Oneworld Publications
Bloomsbury Street 10
WC1B 3SR London
info@oneworld-publications.com
44(0)2073078900
In this brilliant study of the strange recesses of our minds, Adam Alter reveals the world is full of such hidden forces that shape our every thought, feeling and behaviour - without us ever realizing.
Some letters in product names make us more likely to buy them (nearly all successful brands contain a 'k' sound)
We're more likely to be critical if we write in red rather than green biro
Your first report at school can determine your future career
Understanding these cues is key to smarter decision-making, more effective marketing, and better outcomes for our selves and our societies. Prepare for the most astounding and fast-paced psychology book since Blink and Predictably Irrational.
Producent/osoba odpowiedzialna za bezpieczeństwo produktu
Oneworld Publications
Bloomsbury Street 10
WC1B 3SR London
info@oneworld-publications.com
44(0)2073078900
Szczegóły
Szczegóły
Data wydania: 02.10.2014
Wymiary: 197 x 131 x 23
Typ okładki:miękka okładka
Wydawca: Oneworld Publications
Autor:
Tytuł:Drunk Tank Pink: The Subconscious Forces that Shape How We Think, Feel, and Behave
EAN: 9781780745831
Recenzje
Recenzje
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Nasza cena:47,06 zł
Cena katalogowa dostawcy: 63,90 zł
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